- YouTube, AOL Among Video Outlets Aiming For Ads From Cable's Second Tier
Around the Net in Video, P.J. Bednarski - Thursday, March 27, 2014
At pre-upfront meetings, some analysts and observers say Google's YouTube, AOL a ...
- Viacom Taking Tumblr To The Upfronts
Social Media & Marketing Daily, Gavin O'Malley - Thursday, March 20, 2014
Tumblr has struck a major ad partnership with Viacom ahead of th ...
- CBS' Moonves Predicts CBS Commands Largest CPM Among Nets At Upfront
MediaDailyNews, Wayne Friedman - Tuesday, March 11, 2014
Les Moonves, president/chief executive officer of CBS Corp., says his network anticipat ...
- Worried About Fragmentation? Break Up -- Or Make Up -- A New Upfront
TV Watch, Wayne Friedman - Monday, March 10, 2014
NBC Universal will pool its upfront presentations into one day for i ...
- Weather Co. Touts First "AllFront," Native Ad Integrations
MediaDailyNews, Gavin O'Malley - Tuesday, March 4, 2014
Forget about upfronts or "NewFronts." Doing its part to break down med ...