- 'Seinfeld' Deal Dominates Hulu Upfront
MediaDailyNews, Adam Buckman - Wednesday, April 29, 2015
Hulu had made a deal with Sony Pictures Television to pick ...
- At NewFront, Yahoo Pins Hopes On Network TV-Style Programs
MediaDailyNews, Adam Buckman - Tuesday, April 28, 2015
Yahoo sounded just like a regular TV network as it announced ...
- Execs To Increase Digital Video Ads
MediaDailyNews, Wayne Friedman - Monday, April 27, 2015
Attendance at NewFronts presentations by media advertising executives resulted in overall intere ...
- All The News That's Fit To Be Virtual, NYT Pushes VR At NewFront
MediaDailyNews, Joe Mandese - Monday, April 27, 2015
The New York Times pitched some "early experimentation" with virtual reality ...
- BuzzFeed NewFront Pitches Virtues Of Short-Form Video Sharing
MediaDailyNews, Adam Buckman - Monday, April 27, 2015
The core of BuzzFeed's presentation was that the original, short-form video conte ...
- BET Wows Audience With Persuasive Upfront Show
MediaDailyNews, Adam Buckman - Friday, April 24, 2015
BET's upfront pulled out all the stops. On the programming side, ...
- Arts Channel Ovation Unveils Bold Program Slate For Upfront Season
MediaDailyNews, Adam Buckman - Thursday, April 23, 2015
Cable arts channel Ovation is making its bid for upfront dollars, wi ...
- Viacom's First Trade Marketing Campaign Showcases Creative, Brands
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
On the eve of upfront season, Viacom has put together its fir ...
- At Uptown Upfront, MTV Screams For Advertiser Attention
MediaDailyNews, Adam Buckman - Wednesday, April 22, 2015
MTV put on an upfront presentation distinguished by the grossest opening se ...
- Omnicom Reports 5% Organic Revenue Boost In Q1
MAD, Steve McClellan - Tuesday, April 21, 2015
Reported revenues were down, due largely to a strong U.S. dollar, whi ...
- Crackle Tries To Look More Like TV As Soon As You Enter Site
Around the Net in Video, P.J. Bednarski - Wednesday, April 15, 2015
At its upfront (it is ducking out of the NewFronts) Crackle ...
- When Will TV Upfront Money Start Flowing To Other Times Of The Year?
TV Watch, Wayne Friedman - Wednesday, April 15, 2015
Many upfront connoisseurs are already saying traditional TV upfronts will probably sh ...
- Advertisers Need Attention Balance To Sell More Stuff
MediaDailyNews, Sean Cunningham - Tuesday, April 14, 2015
To sell more stuff, advertisers need to use all the video optio ...
- New Pop Network Identifies Target Viewer As 'Modern Grownup'
MediaDailyNews, Adam Buckman - Thursday, April 9, 2015
The new network, called Pop, is trying hard to pop in ...
- USA Network's Upfront Theme: Heroes And Donny Deutsch, Too
MediaDailyNews, Adam Buckman - Tuesday, April 7, 2015
USA Network has unveiled a handful of new shows focused on brav ...
- CMT's Upfront Message: We're Country To The Core
MediaDailyNews, Adam Buckman - Friday, April 3, 2015
For CMT, the upfront message seemed to be: Country music is growi ...
- The TV Upfront: A Shaman's Tell
Audience Buying Insider, Mitch Oscar - Friday, April 3, 2015
At lunch the other day, a shaman I know brought up t ...
- Cable Upfront: Are All Rating Points Equal?
MediaDailyNews, Steve Sternberg - Friday, April 3, 2015
In May, the broadcast networks will be unveiling their new programming a ...
- Discovery's Upfront Strategy: Global Reach, 'Personal' Presentations
TVBlog, Adam Buckman - Wednesday, April 1, 2015
Discovery's global distribution is far-reaching, but its approach to this year's upfro ...