- Upfront: CW Done, Major Cable Nets Near Finish Line
Television News Daily, Wayne Friedman - Tuesday, June 28, 2016
The CW has been added to the list of networks that ha ...
- CBS, NBC Ink Upfront Deals In Low Double Digits
Television News Daily, Wayne Friedman - Monday, June 27, 2016
Media executives say CBS is up 3% in upfront dollars versus ...
- CBS' Moonves: Upfront Going 'Phenomenally Well'
Television News Daily, Wayne Friedman - Thursday, June 23, 2016
Estimates are that networks are getting anywhere from 8.5% to 12% ...
- U.S. Media Spend Up 8%
Television News Daily, Wayne Friedman - Tuesday, June 21, 2016
The Standard Media Index says scatter dollars were up 5% -- wi ...
- Ad Market Continues To Expand, Reaches Highest May Ever
MediaDailyNews, Joe Mandese - Tuesday, June 21, 2016
On the eve of 2016-17 upfront network TV negotiations, demand in t ...
- What Goes Up Must Go Up
Garfield at Large, Bob Garfield - Monday, June 20, 2016
If one were in the doom-and-gloom business, hypothetically, one would be hard-press ...
- Broadcast Upfront Breaks, Strong Double-Digit Gains Reported
Television News Daily, Wayne Friedman - Saturday, June 18, 2016
TV's upfront advertising market is finally moving in earnest -- with stur ...
- Forecasters Dramatically Upgrade Ad Outlook: One Cites Higher Allocation, 'Creative Destruction'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2016
A month after describing the ad market's first quarter expansion as "frothy ...
- Scatter Market Soars, Signals Robust Upfront Ad Demand
Television News Daily, Joe Mandese - Wednesday, June 15, 2016
If a historical upfront marketplace adage is true -- that a tig ...
- Viacom 'Halfway Done' With Upfront, Pricing Up High Single Digits
Television News Daily, Wayne Friedman - Friday, June 10, 2016
Viacom is moving earlier than other networks in inking its upfront ...
- More C7-Driven Media Buys? Next, Look For Data-Driven Deals
TV Watch, Wayne Friedman - Thursday, June 2, 2016
With this year's upfront, expectations are high -- or at least high ...