- Prime Video Consumers Can Proceed With Claims Over 'Buy' Button
MediaDailyNews, Wendy Davis - Monday, March 18, 2024
Amazon must face claims that it violated consumer protection laws in thr ...
- YouTube Enforces AI-Generated Video Labels For Creators
MediaDailyNews, Colin Kirkland - Monday, March 18, 2024
To enforce transparency around what users see, YouTube is now requiring creato ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- Cadillac Teases Opulent Velocity Concept Vehicle
Marketing Daily, Tanya Gazdik - Wednesday, March 13, 2024
A 15-second video aims to give a taste of what the futu ...
- Google And Apple Prevail In Privacy Battle Over Streaming Video Records
MediaDailyNews, Wendy Davis - Wednesday, March 13, 2024
A federal appeals court on Wednesday refused to reinstate lawsuits alleging th ...
- Meta Introduces Advantage+ Campaign Updates For Retailers
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
the new AI-powered ad tools aim to provide more information and personalizati ...
- OpenAI's Sora Created Image Of Two Women In A Video
Search & Performance Insider, Laurie Sullivan - Thursday, March 14, 2024
The image of two women in a room talking is not rea ...
- Global FAST Platforms On The Rise - Up To 7.5 Services In The U.S.
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
The number of global subscription video streaming platforms has declined among vid ...
- Canine DNA Company Embark Seeks To Connect With Dog Lovers
Marketing Daily, Tanya Gazdik - Tuesday, March 12, 2024
The effort, from AOR Boston-based Colossus, includes a 30-second spot featuring ...
- Epic Games To Charge Non-Game Developers For Its Video-Game Development Tool
MediaDailyNews, Colin Kirkland - Tuesday, March 12, 2024
Epic Games is updating its pricing structure around its video game developme ...
- Readyverse Is 'Open' For Business, Unveils First Metaverse Game
MediaDailyNews, Colin Kirkland - Monday, March 11, 2024
Debuted at the South by Southwest festival Monday, the battle royale ga ...
- Google Must Face Antitrust Claims For Phasing Out Flash
MediaDailyNews, Wendy Davis - Friday, March 8, 2024
"The complaint plausibly alleges that through its Chrome browser, Google abruptly transition ...
- OTT, Streaming Subscription Revenues To Top Legacy Pay TV In 2025
Television News Daily, Wayne Friedman - Friday, March 8, 2024
OTT and streaming subscription revenue for the first time is projected ...
- Titan Casket Targets Death By Daylight Savings
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
Daylight savings time doesn't have many fans, but few realize it c ...
- Streaming Viewers Now Up To 80% Of U.S. Adults, To 214M
Television News Daily, Wayne Friedman - Wednesday, March 6, 2024
AdTaxi found that 214 million U.S. adults consumed video content via streami ...
- Global Ad, Marketing Spend To Rise 7.7% In 2024
Advanced TV Insider, Wayne Friedman - Wednesday, March 6, 2024
PQ Media expects growth in ad and marketing spend due to politic ...
- Comscore Integrates Campaign Ratings With YouTube
MediaDailyNews, Laurie Sullivan - Monday, March 4, 2024
Comscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- Daily Family Co-Viewing Steady At 44%, YouTube Is Kids' Top Platform
Advanced TV Insider, Wayne Friedman - Wednesday, February 28, 2024
Daily family TV/video co-viewing remained virtually the same in Q4 2023 ...
- X Signs Content Deal with The Big 3, Expands 'Video-First' Strategy
MediaDailyNews, Colin Kirkland - Wednesday, February 28, 2024
Looking to ramp up its "video-first" strategy, X has signed an exclusi ...
- Ad Price Inflation Continues To Decelerate, TV Remains Deflationary
Planning & Buying Insider, Joe Mandese - Thursday, February 29, 2024
"Due to stubborn economic uncertainty and high costs, we expect many advertise ...
- SSP PubMatic Posts 14% Revenue Increase In Q4, Stock Soars
MediaDailyNews, Wayne Friedman - Tuesday, February 27, 2024
PubMatic net income was up 46% to $18.7 million in Q4, wi ...
- Sony Lays Off 900 Employees From PlayStation Division
MediaDailyNews, Colin Kirkland - Tuesday, February 27, 2024
The job cuts will impact multiple PlayStation studios, including U.S.-based Insomniac Gam ...
- Mining Value From Seconds-Based TV Measurement
Planning & Buying Insider, Gerard Broussard - Tuesday, February 27, 2024
The granularity of second-by-second TV audience measurement promises to usher in ...
- Paying 'Double' For TV Content? New Focus For Consumers And Pay TV
TV Watch, Wayne Friedman - Tuesday, February 27, 2024
A long-term question is how to prevent consumers from paying "double" f ...
- With Tech-Focused Campaign, Carafem Navigates Shifting Abortion Landscape
D2C Insider, Sarah Mahoney - Monday, February 26, 2024
The video effort highlights the abortion provider's high-quality care, driven by ...
- Judge Sides Against GameStop, Says Video Games Covered By Privacy Law
MediaDailyNews, Wendy Davis - Friday, February 23, 2024
GameStop users can proceed with claims that the company violated the feder ...
- Media, Entertainment Advertisers Invested $1B On TikTok In Q4
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Advertisers' $1 billion ad spend on TikTok involved video and online gam ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Pinterest Launches Its First Streaming Show With Media Company Tastemade
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Pinterest's first streaming show, "Deliciously Entertaining," will further expand its roster ...
- Total TV Viewing Hits 4-Year High In January
Television News Daily, Wayne Friedman - Tuesday, February 20, 2024
Boosted by ever stronger streaming viewing, Nielsen says total TV viewing climb ...