- L.L. Bean Rolls Out New Ad Campaign
Marketing Daily, Sarah Mahoney - Friday, September 16, 2011
In addition to underscoring the universally free shipping offer, it builds ...
- Video Viewers Embrace Tablets, Not Smartphones
Online Media Daily, Mark Walsh - Friday, September 16, 2011
Video users' love of alternative screens doesn't appear to extend to mobi ...
- Facebook Wants to Get Tighter With Hulu and Neflix
VidBlog, Steve Smith - Monday, September 19, 2011
Facebook's rise up the video charts as one of the top thr ...
- Six Fear Factors Driving Ad Networks
Video Insider, Ashkan Karbasfrooshan - Monday, September 19, 2011
To quote Warren Buffett: you never know who's swimming naked until t ...
- TRA Utilizes Adap.TV For Online Video Buys
MediaDailyNews, Wayne Friedman - Thursday, September 15, 2011
Media research company TRA is now moving to the Internet to he ...
- Nissan-Branded Venture Turns Gamers Into Drivers
MediaDailyNews, David Goetzl - Thursday, September 15, 2011
As prizes go in the endless run of reality-competition shows, a n ...
- Should Search Marketers Connect Campaigns To Online Video?
SearchBlog, Laurie Sullivan - Friday, September 16, 2011
Free online video content continues to gain attention from consumers. Most wa ...
- Hollywood Everywhere? Ultraviolet Poised for Launch Without Apple
VidBlog, Steve Smith - Friday, September 16, 2011
Having universal access to the media one buys in any one form ...
- Don't Buy The Negative Hype About Video Ad Exchanges
Video Insider, Brett Wilson - Friday, September 16, 2011
Over half of the top 100 publishers in the comScore Video Metr ...
- UPS Touts Service With Paper Dinosaurs, Montana
Marketing Daily, Karl Greenberg - Wednesday, September 14, 2011
The new program, called UPS MyChoice, is meant to literally mark t ...
- Will the Next Broadcast/Cable System Negotiations Result in A La Carte Packaging?
Online Spin, Dave Morgan - Thursday, September 15, 2011
Is the cable TV subscription business ready to break? Most think ...
- Transmedia Thriller To Join 'Heroes" Scribe with ARG Producer
VidBlog, Steve Smith - Thursday, September 15, 2011
We don't know exactly what will come of the recently announced transmed ...
- Imagining An Ad-supported VOD World
Video Insider, John R. Osborn - Thursday, September 15, 2011
David Poltrack, Chief Research Officer at CBS, has said over the yea ...
- Using Humor To Sell Water Conservation
Marketing Daily, Karlene Lukovitz - Tuesday, September 13, 2011
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration wi ...
- Burst To Unveil Video, Social Ad Tools
Online Media Daily, Gavin O'Malley - Wednesday, September 14, 2011
Segmenting audiences online appears to be as popular as ever. Burst Med ...
- Tubifi Unveils DIY Video Ad Creation Tools
Online Media Daily, Laurie Sullivan - Wednesday, September 14, 2011
Tubifi will launch a series of online video creation tools that all ...
- WSJ Mobilized: Launches Video Apps Everywhere
VidBlog, Steve Smith - Wednesday, September 14, 2011
WSJ.com has been pumping up its video assets aggressively in the la ...
- The Power Of TV: Brought To You By A Nutty Professor And An Unintentional Crime Fighter
Video Insider, Karen Herman - Wednesday, September 14, 2011
There was an absolutely brilliant story line on "30 Rock" last seaso ...
- DHL Launches 'International Specialists' Campaign
Marketing Daily, Aaron Baar - Monday, September 12, 2011
DHL is out to show business leaders that it knows the internation ...
- 1-800-Dentist Puts Teeth In $50 Million Campaign
Marketing Daily, Tanya Gazdik - Monday, September 12, 2011
The spots use humorous real-life vignettes involving friends, family and co-workers ...
- Tremor Nabs $37M In Financing
Online Media Daily, Gavin O'Malley - Monday, September 12, 2011
Out to secure its position as the Web's top video ad networ ...
- Video Expansion: Exponential Interactive Buys AdoTube
Online Media Daily, Gavin O'Malley - Tuesday, September 13, 2011
Shopping for a video ad network? Then consider the field officially le ...
- Context Drives Action More than Brand Lift Among Video Viewers
VidBlog, Steve Smith - Tuesday, September 13, 2011
Context matters for video advertising, but especially in matters of engagement a ...
- Redefining Premium Inventory In Online Video Advertising
Video Insider, Michael Shehan - Tuesday, September 13, 2011
In the online video advertising industry, the term "premium inventory" typically mea ...
- For Stein Mart, It's 'Love At First Find'
Marketing Daily, Aaron Baar - Saturday, September 10, 2011
"We have such a loyal and passionate customer base that they real ...
- Dodge Touts 2012 Journey By Hiding It
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
With the 2012 model of Dodge Journey rolling into dealerships, the compa ...
- Accelerate TV Ad Reach: Rentrak, Collective Create Cross-Platform Metrics
MediaDailyNews, Wayne Friedman - Friday, September 9, 2011
Moving to even more convergent video metrics, media researcher Rentrak and digit ...
- Collective, Rentrak Bridge TV To Internet Ad Gap
Online Media Daily, Laurie Sullivan - Friday, September 9, 2011
TV Accelerator -- launched jointly by Collective, which provides display and vid ...
- Responsys Adds Display Ad Retargeting
Online Media Daily, Laurie Sullivan - Monday, September 12, 2011
Responsys on Monday will announce the ability to tie in display advertisi ...
- Fall TV Season Promos Get App Happy
VidBlog, Steve Smith - Monday, September 12, 2011
In the post-scarcity age, the network strategy is to leverage the abundan ...