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Publishing Insider Summit
October 10 - 13, 2016, Austin
TV Insider Summit
October 16 - 19, 2016, Mohonk
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
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December 7 - 10, 2016, UT
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January 26, 2017, New York City
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January 30 - February 2, 2017, The Alps
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September 29, 2016, NYC
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September, 2016, NYC
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August 24 - 27, 2016, Lake Tahoe
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August 21 - 24, 2016, Lake Tahoe
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August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
July 19, 2016, LA
Agency of the Year
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Marketing Sports: Soccer in America
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OMMA at Internet Week
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Creative Media Awards (January 26, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
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Results for viewability
Wanna Be Viewable, Or Seen? Digital Marketing's New Conundrum
London Blog, Sean Hargrave - Friday, September 30, 2016
Ticking the box of viewability means ads appear in small units on ...
Faster Loads Impact Viewability, Trade Groups Shore Up Standards
Mobile Marketing Daily, Gavin O'Malley - Thursday, September 29, 2016
Beyond simply improving the ad experiences for consumers, faster load times dramatically ...
Tapad Launches Cross-Device Optimization Metric
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Tapad, a provider of cross-device marketing technology, announced a new metric for ...
VideoAmp Ensures At Least 80% Viewability Rates
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
VideoAmp, a viewability measurement and video optimization platform, announced on Monday that ...
Programmatic's Evolution: Where Are We Now, Where Are We Going?
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
At an Advertising Week panel on the evolution of programmatic media, industry ...
Time Emerging As Industry Metric: Big Question Is How Long It Will Take
MediaDailyNews, Joe Mandese - Thursday, September 22, 2016
Now that the ad industry has come to a consensus that the ...
IAS Secures More Accreditations From Media Rating Council
Real-Time Daily, Philip Rosenstein - Thursday, September 22, 2016
Integral Ad Science (IAS) announced on Thursday that the Media Rating Council ...
ISBA Launches New Programmatic Guide Amid Transparency Concerns
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
ISBA has launched a new guide to programmatic advertising in response to ...
Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?
London Blog, Sean Hargrave - Wednesday, September 21, 2016
ISBA is helping advertisers to gain a better understanding of programmatic, but ...
Bidtellect Adds Native Video Suite To Video Offering
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Native ad platform Bidtellect announced an expansion of its native video suite ...
33Across Launches Viewability Product
Real-Time Daily, Philip Rosenstein - Tuesday, September 13, 2016
Publisher monetization platform 33Across launched Real Display Pro on Tuesday in a ...
Did Viewability Just Kill The Romance Between Ad Tech And Digital Marketing?
London Blog, Sean Hargrave - Monday, September 12, 2016
Digital marketers are raising question marks against ad tech. They're loving programmatic, ...
Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
Mobile Marketing Daily, Laurie Sullivan - Friday, September 9, 2016
The average load time for mobile sites is 19 seconds when running ...
Second Screens, Other Viewers Distract From TV Ads, Impact Viewability
Television News Daily, Wayne Friedman - Friday, September 9, 2016
More distractions -- from second-screen devices and/or other people in a room ...
Media Metrics Publishers Can't Do Without
Online Video Daily, Jeremy Ostermiller - Thursday, September 8, 2016
Advertiser-side companies have better tools to understand video inventory than publishers do. ...
The Ad Industry's Focus On Fraud Has Intensified
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
An April 2016 survey from MyersBizNet shows that click fraud and bot ...
NBC Strong Summer Programming Posts Top Viewing Results
Television News Daily, Wayne Friedman - Friday, September 2, 2016
With just three weeks to go before the official start of the ...
What's Half An Ad Worth? Pre-Bid Viewability Solutions Help Marketers Find Out
Real-Time Daily, Merrily McGugan - Thursday, September 1, 2016
Non-viewable ads are unacceptable. That's why the Interactive Ad Bureau UK plans ...
Integral Ad Science, Nativo Align Viewability Measurements For Native Ads
Real-Time Daily, Philip Rosenstein - Tuesday, August 30, 2016
Integral Ad Science (IAS) and Nativo announced on Tuesday that they have ...
Most U.S. Publishers Rely On A Mix Of Ad Support And Subscriptions
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
It's no secret that ad blockers have changed the way traditional publishers ...
IPG: Ads Minimally Meeting MRC Viewability Standard Lack Impact
MAD, Steve McClellan - Tuesday, August 23, 2016
That was one finding from an IPG Media Lab study, "Putting Science ...
JICWEBS Names BPA Worldwide Ad Fraud Verification Provider
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
BPA Worldwide on Wednesday announced that the Joint Industry Committee for Web ...
Ad Tech In 2020
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
Tim Whitfield, director of technical operations at GroupM, concludes his multi-part series ...
Viewability: It's All In The Eye Of The Beholder (And How Long It Remains On The Screen)
Show Daily, Joe Mandese - Tuesday, August 23, 2016
IPG Media Lab Vice President-Consumer Research Strategy Kara Manatt presented some counterintuitive ...
TV Olympics Data: Still Big -- But For How Long?
TV Watch, Wayne Friedman - Tuesday, August 23, 2016
Some Olympic viewership was down 30% at times, with TV advertisers guaranteed ...
As Fraudsters Fake Viewability And Video Completions, Advertisers Risk Being Gamed
Around the Net in Real-Time, Tobi Elkin - Monday, August 22, 2016
Claudia Perlich, chief scientist for audience targeting firm Dstillery, says entities whose ...
The (Mobile) Video Viewability Challenge
Real-Time Daily, Stephen Upstone - Friday, August 19, 2016
While an agreement between all parties involved in delivering a campaign was ...
Half Of World's Population Will See Rio Olympics
Television News Daily, Wayne Friedman - Thursday, August 18, 2016
Worldwide Rio Olympic TV viewing is on par with the London games ...
Videology Says It's Improved Its Predictive Targeting Capabilities
Real-Time Daily, Tobi Elkin - Thursday, August 18, 2016
Ad-tech firm Videology announced that it has enhanced its ability to use ...
Publishers Worry Most About Viewability, Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 17, 2016
U.S. digital ad professionals within the publishing industry are most concerned about ...
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