Garfield at Large
MediaPost Week in Review
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Stan Mack's Real Mad
MAD - London
Online Media, Marketing
Daily Online Examiner
Email Marketing Daily
EU Email Marketing Daily
Email Insider Europe
Mobile Shop Talk
Search Marketing Daily
Social Media & Marketing Daily
The Social Graf
Online Media, Marketing
Data & Targeting Insider
Publishing & Publishers
The Daily Blog
Supply Side Insider
& The Media
Audience Buying Insider
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Market Newsletters
Industry Sector Newsletters
Marketing Tools & Strategies
2016 Events Calendar
2017 Events Calendar
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
TV Insider Summit
October 16 - 19, 2016, Mohonk
Publishing Insider Summit
October 10 - 13, 2016, Austin
OMMA Bots & Chat
September 29, 2016, NYC
September 29, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 27, 2016, NYC
September 26, 2016, NYC
OMMA at Advertising Week
September, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 25, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Results for viewability
50:50 Viewability -- Could Innovation Be Playing A Major Role, As Well As Fraud?
London Blog, Sean Hargrave - Thursday, October 20, 2016
The latest figures put UK viewability at just 49% (including fraud), which ...
DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital ...
AOL Adds IAS Pre-Bid Viewability To ONE Platform
Real-Time Daily, Philip Rosenstein - Thursday, October 13, 2016
AOL and Integral Ad Science (IAS) announced on Thursday an expansion of ...
Second Prez Debate Earns 66 Million Viewers
Television News Daily, Wayne Friedman - Monday, October 10, 2016
The second Presidential debate did not post a new TV viewing debate ...
Is Viewability Actually A Useful Metric?
RTBlog, Philip Rosenstein - Thursday, October 6, 2016
As ad campaigns increasingly optimize for viewability, is there a reason to ...
Wanna Be Viewable, Or Seen? Digital Marketing's New Conundrum
London Blog, Sean Hargrave - Friday, September 30, 2016
Ticking the box of viewability means ads appear in small units on ...
Faster Loads Impact Viewability, Trade Groups Shore Up Standards
Mobile Marketing Daily, Gavin O'Malley - Thursday, September 29, 2016
Beyond simply improving the ad experiences for consumers, faster load times dramatically ...
Tapad Launches Cross-Device Optimization Metric
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Tapad, a provider of cross-device marketing technology, announced a new metric for ...
VideoAmp Ensures At Least 80% Viewability Rates
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
VideoAmp, a viewability measurement and video optimization platform, announced on Monday that ...
Programmatic's Evolution: Where Are We Now, Where Are We Going?
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
At an Advertising Week panel on the evolution of programmatic media, industry ...
Time Emerging As Industry Metric: Big Question Is How Long It Will Take
MediaDailyNews, Joe Mandese - Thursday, September 22, 2016
Now that the ad industry has come to a consensus that the ...
IAS Secures More Accreditations From Media Rating Council
Real-Time Daily, Philip Rosenstein - Thursday, September 22, 2016
Integral Ad Science (IAS) announced on Thursday that the Media Rating Council ...
ISBA Launches New Programmatic Guide Amid Transparency Concerns
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
ISBA has launched a new guide to programmatic advertising in response to ...
Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?
London Blog, Sean Hargrave - Wednesday, September 21, 2016
ISBA is helping advertisers to gain a better understanding of programmatic, but ...
Bidtellect Adds Native Video Suite To Video Offering
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Native ad platform Bidtellect announced an expansion of its native video suite ...
33Across Launches Viewability Product
Real-Time Daily, Philip Rosenstein - Tuesday, September 13, 2016
Publisher monetization platform 33Across launched Real Display Pro on Tuesday in a ...
Did Viewability Just Kill The Romance Between Ad Tech And Digital Marketing?
London Blog, Sean Hargrave - Monday, September 12, 2016
Digital marketers are raising question marks against ad tech. They're loving programmatic, ...
Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
Mobile Marketing Daily, Laurie Sullivan - Friday, September 9, 2016
The average load time for mobile sites is 19 seconds when running ...
Second Screens, Other Viewers Distract From TV Ads, Impact Viewability
Television News Daily, Wayne Friedman - Friday, September 9, 2016
More distractions -- from second-screen devices and/or other people in a room ...
Media Metrics Publishers Can't Do Without
Online Video Daily, Jeremy Ostermiller - Thursday, September 8, 2016
Advertiser-side companies have better tools to understand video inventory than publishers do. ...
The Ad Industry's Focus On Fraud Has Intensified
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
An April 2016 survey from MyersBizNet shows that click fraud and bot ...
NBC Strong Summer Programming Posts Top Viewing Results
Television News Daily, Wayne Friedman - Friday, September 2, 2016
With just three weeks to go before the official start of the ...
What's Half An Ad Worth? Pre-Bid Viewability Solutions Help Marketers Find Out
Real-Time Daily, Merrily McGugan - Thursday, September 1, 2016
Non-viewable ads are unacceptable. That's why the Interactive Ad Bureau UK plans ...
Integral Ad Science, Nativo Align Viewability Measurements For Native Ads
Real-Time Daily, Philip Rosenstein - Tuesday, August 30, 2016
Integral Ad Science (IAS) and Nativo announced on Tuesday that they have ...
Most U.S. Publishers Rely On A Mix Of Ad Support And Subscriptions
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
It's no secret that ad blockers have changed the way traditional publishers ...
IPG: Ads Minimally Meeting MRC Viewability Standard Lack Impact
MAD, Steve McClellan - Tuesday, August 23, 2016
That was one finding from an IPG Media Lab study, "Putting Science ...
JICWEBS Names BPA Worldwide Ad Fraud Verification Provider
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
BPA Worldwide on Wednesday announced that the Joint Industry Committee for Web ...
Ad Tech In 2020
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
Tim Whitfield, director of technical operations at GroupM, concludes his multi-part series ...
Viewability: It's All In The Eye Of The Beholder (And How Long It Remains On The Screen)
Show Daily, Joe Mandese - Tuesday, August 23, 2016
IPG Media Lab Vice President-Consumer Research Strategy Kara Manatt presented some counterintuitive ...
TV Olympics Data: Still Big -- But For How Long?
TV Watch, Wayne Friedman - Tuesday, August 23, 2016
Some Olympic viewership was down 30% at times, with TV advertisers guaranteed ...
Page 1 of 19.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2016 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,