- Google Launches Visual Tool For Building HTML5 Ads, Web Sites
Online Media Daily, Laurie Sullivan - Monday, September 30, 2013
Google has introduced professional-quality design tools that allow Web designers and markete ...
- Almost Half Of U.S. Smartphone Users Find In-App Ads 'Disruptive'
Online Media Daily, Mark Walsh - Monday, September 30, 2013
Marketers aren't crafting ads carefully enough to suit the smaller smartphone scre ...
- 5 Principles To Move Video Viewability Forward
Online Media Daily, Adam Gerber, Rick Mandler - Tuesday, September 24, 2013
Buyers and sellers of advertising both win with a video viewability standar ...
- One Mississippi?
Metrics Insider, Yaakov Kimelfeld - Tuesday, September 17, 2013
As readers of this blog know, at the end of this ye ...
- Head-On Collision Ahead: Guaranteed Viewability Meets Multiplatform Video GRP
Video Insider, John R. Osborn - Monday, September 16, 2013
3MS (Making Media Make Sense) is an initiative that the IAB, t ...
- Mixpo Unveils VideoVerify To Sniff Out Suspicious Campaign Behavior
Real-Time Daily, Tyler Loechner - Thursday, September 12, 2013
Mixpo, a Seattle-based video advertising provider, is expected to today announce VideoVerif ...
- Ad Viewability Registers Online Uptick, Fraud Dips
Online Media Daily, Gavin O'Malley - Wednesday, September 11, 2013
It hasn't been an easy transition, but the Web continues to ...
- AdYapper Closes $1.2 Mil. Round Of Funding
Real-Time Daily, Tyler Loechner - Thursday, September 5, 2013
AdYapper, a real-time analytics provider, this morning announced the closing of ...