Tag results for "viewability" for January 2014
- Exchanges Kicking Fraud To The Curb, Still Lag Behind In ViewabilityAd fraud is a major concern for digital advertisers -- with n ...
- TubeMogul Touts Its Open Video View as Viewability Solution A new TubeMogulVideo study says there are two basic reasons a view ...
- Horizon Turns New Page In Programmatic, Guarantees Ad Is In-View Before Bid Is MadeMost agencies and trading desks say they only want to bid ...
- TubeMogul Adds Viewability Reporting For Online Video AdsVideo ad technology provider TubeMogul on Thursday announced the launch of ...
- Check Yourself: DoubleVerify's New Fraud-Free Viewability MeasurementDoubleVerify this week announced the launch of IQ Viewability+, a viewability measureme ...
- Inventory Available For RTB Grew 35% In 2013; Supply And Demand Evening OutThe growth rate of inventory made available on real-time bidding (RTB) exchang ...
- 'Native' Ads Now Boasting Perfect Seen Rates; Is A Marriage To Programmatic Inevitable?Programmatic media-buying and native advertising have been flirting with one another f ...
- Using Time In Real-Time: MRC Accredits WebSpectator ProductWebSpectator, a real-time ad exchange that measures a consumer's time spent viewi ...
- Ready Or Not, Viewability Is Going MainstreamViewability is important, but it's on the brink of going mainstream. W ...
- Can't See the Forest OR the Trees: The Video Viewability ProblemEarlier this year, TubeMogul CEO Brett Wilson estimated that roughly 50% ...
- Search Ad Blindness Resembles Banner BlindnessBillions of dollars are wasted on ads that consumers never see, accordi ...
