- MRC Ends Gating Period, Lifts Viewability Advisory For Video Advertising
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
The Media Rating Council (MRC) on Monday officially green lighted the transacti ...
- MediaCom Testing Celtra's Mobile Ad Viewability Measurement Tech
Real-Time Daily, Tyler Loechner - Thursday, June 26, 2014
Mobile ad tech firm Celtra on Thursday announced an upgrade to AdCreato ...
- Putting Video Viewability Standards Into Focus
RTBlog, Tyler Loechner - Thursday, June 26, 2014
Let me first apologize for beating the drum of viewability once aga ...
- Yahoo To Guarantee Viewable Impressions
Search & Performance Marketing Daily, Mark Walsh - Wednesday, June 25, 2014
Yahoo on Wednesday announced the rollout of its Media Rating Council (MRC)-accredit ...
- Viewability The Next Battle As Brands Eye Programmatic
RTBlog, Tyler Loechner - Tuesday, June 24, 2014
Ad fraud is a big problem in digital advertising, but the optimi ...
- Viewability As A Currency Grows Up; RealVu Launches In-View Only Exchange
Real-Time Daily, Tyler Loechner - Thursday, June 19, 2014
RealVu, an analytics firm, on Thursday announced the launch of the Real ...
- In-App Pop-Up Ads Make It Difficult To Enjoy Content
Mobile Marketing Daily, Laurie Sullivan - Thursday, June 19, 2014
App users are a captive audience. The majority of smartphone owners ...
- The Need For An Integrated Approach To Brand Safety, Fraud And Viewability
MediaDailyNews, Michael Parkes - Monday, June 16, 2014
With digital media projected to generate $50+ billion in ad spend ...
- Online TV Versus TV Online: There's A Big Diffference
Video Insider, Sean Cunningham - Monday, June 16, 2014
When you watch -- or buy advertising -- in a "TV onlin ...
- 3MS Launches New Viewability Campaign
MAD, Steve McClellan - Thursday, June 12, 2014
A new video and a contest are part of the coalition's effo ...
- Hearing Viewability
Metrics Insider, Sherrill Mane - Thursday, June 12, 2014
June 30 is almost here. That date is the next milestone ...
- Your Ad Is Now Viewable, And Your Hamburger Is Now Edible
Online Spin, Joe Marchese - Thursday, June 12, 2014
If I may put a request out to all my colleagues ...
- Easier Said Than Done: Creating A Single Set Of Cross-Platform Metrics
MAD, Steve McClellan - Tuesday, June 10, 2014
Marketers will be spending significantly more on multiscreen ad campaigns in t ...
- PointRoll To Add Video Viewability Tool
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
PointRoll, a Gannett company, on Tuesday announced plans to release a vid ...
- Omnicom's Annalect Unveils New Verification Program
MAD, Steve McClellan - Friday, June 6, 2014
As the industry shifts to an ad-viewability standard, Annalect's new verification syst ...
- AppNexus Acquires Viewability Measurement Company Alenty
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Since the Media Rating Council lifted its advisory on viewability ratings ...
- Video: How Are We Going To Measure Digital's Fastest-Growing Ad Channel?
London Blog, Sean Hargrave - Wednesday, June 4, 2014
The value of online video advertising is set to double over t ...
- Digital Budgets Are Becoming Harder To Audit
MAD, Steve McClellan - Tuesday, June 3, 2014
The ability of auditors to measure sizable parts of advertisers' digital budge ...