- Web Sites, Newspapers Blur Visual Cues Of Sponsored Blogs, Native Ads
MediaDailyNews, Mark Walsh - Thursday, August 28, 2014
Many publishers are still experimenting with different combinations of labels, fonts, borde ...
- 2014 Summer Roundup: The Programmatic Space
RTBlog, Tyler Loechner - Friday, August 29, 2014
Summer is crawling to its unofficial close -- Labor Day is Mond ...
- Can Marketers Be Hot On Social But Not Mobile?
MoBlog, Mark Walsh - Wednesday, August 20, 2014
The mobile banner has long been a subject of scorn, annoying use ...
- TubeMogul Strikes Partnership With Integral For Viewability Ratings, Fraud Detection
Real-Time Daily, Tyler Loechner - Wednesday, August 20, 2014
Programmatic video ad platform TubeMogul on Wednesday announced it has inked ...
- Why The New Viewability Standards Are Flawed
MAD, Jay Gould - Wednesday, August 13, 2014
I certainly applaud the progress being made, and understand the need f ...
- IAB To Release Video View Metric In Q4
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
The Interactive Advertising Bureau (IAB) is pencilling a Q4 release for ...
- Is Viewability 'The' Solution To Digital Woes?
Around the Net in Real-Time, Tyler Loechner - Monday, August 11, 2014
Is viewability the solution to digital marketing's fraud and low-quality inventory problem ...
- Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows
Real-Time Daily, Tyler Loechner - Friday, August 8, 2014
Viewability matters when it comes to digital advertising -- if ads a ...
- Getting Clear On Viewability
Metrics Insider, Sherrill Mane - Thursday, August 7, 2014
The IAB hosts a Making Measurement Make Sense (3MS) educational forum on ...
- Concerned About Ad Fraud, ComScore Acquires MdotLabs
Around the Net in Video, P.J. Bednarski - Tuesday, August 5, 2014
ComScore has acquired MdotLabs to shore up its own efforts at stoppi ...