Tag results for "viewability" for October 2014
- Mobile Video Advertising Is Riding A High - But What About Brand Safety And Viewability?Mobile video advertising spending is trebling as new channels and inventory beco ...
- Programmatic's Tricks And TreatsIn the spirit of Halloween, I wanted to do a quick rundo ...
- Making Viewability Mandatory: Real-Time With Clearstream's MandelbaumThis is "must-see TV." It's truly "mandatory viewing." Those phrases do n ...
- A Brief History Of Buying TimeAs far as metaphors go, the notion of "buying time" has beco ...
- Unruly Takes Control Of Quality, Launches Programmatic Ad Platform For Viewable-Only Video BuysUnruly, a marketing tech company with a focus on social video advertisin ...
- Time As A Currency Is Making WavesLike a broken clock, digital marketers only get it right some ...
- Programmatic Transparency And Fraud Issues Have Morphed. Solve Both Or You've Sold NeitherSir Martin Sorrell has reported he is "puzzled" by the transparency deba ...
- Digital Advertising's 'Dark Little Secret' Has Had Its TimeMany in the digital ad industry believe the Media Rating Council (MR ...
- comScore, Datalogix Partner To Link Online Ads To Offline SalesDatalogix, a data provider with a focus on connecting online ads ...
