- Trion Interactive Tries On The Fully Viewable Impression
RTBlog, Tyler Loechner - Wednesday, November 26, 2014
Viewability became an official currency for digital ad trading earlier this yea ...
- Sellers Need To Take The Lead On Digital Media Ad Quality
MAD, Brian Wieser - Friday, November 21, 2014
Sellers of inventory are the industry participants who have to take t ...
- Marketers Turning Away From RFP/IO Campaigns, Embracing 'Always On' Approach
Real-Time Daily, Tyler Loechner - Thursday, November 20, 2014
Programmatic technologies have changed the way marketers approach digital advertising, and n ...
- GroupM Negotiates New Kind Of Audience Guarantee With Conde Nast: Delivery Of 'Human Beings'
Real-Time Daily, Joe Mandese - Wednesday, November 19, 2014
GroupM today announced a deal with Conde Nast ensuring 100% "viewability ...
- Mobile DSP Amobee Unveils Video Viewability Measurement Tech
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Tuesd ...
- Nearly Two-Thirds Of Non-Direct Inventory Deemed Non-Viewable
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
The digital ad industry's viewability woes just keep getting bigger. New da ...
- Google DoubleClick Technology Protects Advertisers From Buying Hidden Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 11, 2014
Google has developed technology that can detect when ad slots are deliberate ...
- Unilever Wants To Pay Only For Online Ads People Actually See
VidBlog, P.J. Bednarski - Tuesday, November 11, 2014
Unilever only considers an ad to be complete when all of ...
- Trust But Verify: That's An Online Ad Phrase Now
VidBlog, P.J. Bednarski - Friday, November 7, 2014
There's a brisk business in trying to be the honest broker ...
- Polar Taps Moat For Viewability
MediaDailyNews, Erik Sass - Tuesday, November 4, 2014
Polar, which operates the MediaVoice native advertising platform, is joining forces wi ...