Tag results for "viewability" for February 2015
- Integral Receives MRC Accreditation For Video Ad ViewabilityIntegral Ad Science, a digital ad measurement firm, on Thursday announced ...
- Programmatic Transparency Needs To Be Fixed -- And FastAdvertisers are putting more budget into programmatic at the same time th ...
- Software From ThePlatform Aims At Ad BlockersThere are stats out there that say nearly 28% of users ha ...
- Brand Safety - The Big Guys Get It, Why Not The Independents?Brand safety will be the focus of today's IAB seminar as ...
- Adform Guarantees Viewability With New TechAdform, a Denmark-based demand-side platform (DSP), on Monday announced it has roll ...
- Video Ad Viewability RisesVideo ad viewability has been a hot-button issue among advertisers and publishe ...
- Video Content In-View Ads RisingVideo ad viewability and fraud continues to taunt marketers looking to a ...
- Viewability: The Advertising Trend Of 2015The IAB is calling 2015 a "year of transition" as it recommen ...
- Advertisers' Viewability Demands Frustrating Publishers"Advertisers' demand for viewability is frustrating for publishers, who must contend wi ...
- Hulu CEO: 'Nothing But Good' From Viewability DebateIn an interview with Advertising Age, Hulu chief Mike Hopkins said th ...
- Viewability: No One Else Has It, EitherMemo to: Linda Yaccarino -- Linda: As you know, I was ...
- Visible Measures To Guarantee Video ViewabilityVisible Measures, a Boston-based ad tech firm and demand-side platform, is taki ...
- Viewability Perfection Expectation Is Enemy Of The Good, IAB Confab Suggests“It’s irrational to expect every ad in a campaign will be 10 ...
- Viewability Hot-Button Issue At IAB Summit PHOENIX: The IAB held its Annual Leadership Meeting this past Sunday-Tuesday he ...
- Yieldex Releases Viewable Ad Forecast ToolYieldex on Tuesday will release a tool in Yieldex Analytics that allo ...
- Viewability: 3 Steps Every Publisher Needs To TakePublishers who don't start to incorporate viewability into their sales process wi ...
- Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A RoleFor the vast majority of digital marketers, non-human traffic is not ...
