Tag results for "viewability" for July 2015
- Nativo, Flite Connect Brands With Licensed ContentNative advertising technology platform Nativo is joining forces with multiscreen ad fi ...
- Is Viewability The Bogeyman Of Digital Advertising?Viewability has been an increasingly hot topic. Advertisers are clamoring for increas ...
- comScore Receives MRC Video Viewability AccreditationcomScore, the media measurement and analytics firm, is the latest to recei ...
- Pay Only For Viewability, Prepare For Failure Of Your KPIsTwelve months ago, if you asked a client what their No. ...
- Common Approach To Viewability Measurement NeededWeb standards bodies are further lobbying ad tech vendors to more close ...
- Display's Woes Will Fuel Mobile, Native And SocialIt's been a bad week for digital display as viewability dipped ...
- Turn Partners With Moat For Video AnalyticsTurn, a demand-side platform (DSP), on Thursday announced it has inked ...
- Less Than Half Of UK Display Ads Are ViewableLess than half (49%) of online ads served in the UK m ...
- If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing WillThat's right -- the majority of display is now not viewable, leadi ...
- No Doubt A Bot ItMagnetic CEO James Green says his firm has figured out a simpl ...
- Mobile Video Ads: Viewability In Eye Of The BeholderViewability is a major priority in all digital advertising today, but nowhe ...
- Programmatic Soars As Viewability TumblesProgrammatic continues to grow at a rapid rate, but only one ...
- Cinema6/Moat Partner For A New Viewability MeasureCinema6, a relatively new video content distribution ad platform, will announce wh ...
- Can Viewability Co-Exist With Programmatic Media?Viewability continues to be one of the biggest media buying concerns f ...
- How Is Viewability Evolving? We've Seen This Before...The flurry of industry stories about viewability over the past several mont ...
- Unruly Joins The Completed-Ad-View DerbyUnruly,just announced its cost-per-completed view (CPCV) idea, which allows advertisers to p ...
- Is Native Gearing Up To Be The Answer To Display Concerns?A year ago one in three media planners were interested in nativ ...
- Vindico Receives MRC Accreditation For Video ViewabilityViant's Vindico, a digital video ad platform, on Tuesday announced it h ...
- Integral Ad Science Opens Offices In Paris, TokyoDigital ad measurement firm Integral Ad Science on Tuesday announced it h ...
- Viewability + Fraud = You're Wasting A Lot Of MoneyDigital marketers are wasting a lot of money. Like, over 100 Sup ...
- Extreme Reach's Video Viewability Tech Receives MRC AccreditationThe Media Rating Council (MRC) has accredited Needham, MA-based advertising firm Extre ...
- Mobile Throws A Wrench In Viewability, MRC's Latest Test FindsA lingering concern has been that different viewability vendors, measuring the exa ...
- Unilever CMO Warns Click Fraud Costs $6bn to $10bn A YearKeith Weed, the chief marketing officer of the consumer goods company Unileve ...
- Unilever's Bold Move Makes Click Fraud A Very Public DiscussionUnilever has broken cover to discuss how 29% of Web traffic ...
- Ad-Supported Cable Takes A Hit, All But 5 Nets Lose ViewersMany top cable networks took another decided hit in viewership in t ...
- Marketers Putting A Premium On Viewability, But They Aren't Sure WhyA definition for "premium" digital advertising has proven elusive, but at lea ...
- How Many Seconds For 'Viewable' Video? Your Choice -- Or Your Confusion?More variations on a commercial theme for digital video consumers to conside ...
