- AppNexus, Varick Share Thoughts On Viewability Via Twitter Chat
RTBlog, Tyler Loechner - Monday, August 31, 2015
Late last week MediaPost Editor-in-Chief Joe Mandese took part in a viewabili ...
- Why Viewability Metrics Can't Predict Advertising ROI
Real-Time Daily, Julia Amorim - Friday, August 28, 2015
Buyers of digital advertising want their ads to be seen-a point ...
- Xaxis Now Lets APAC Marketers Only Pay For 'Viewable' Ads
Real-Time Daily, Tyler Loechner - Tuesday, August 25, 2015
Xaxis, WPP's programmatic media-buying arm, on Tuesday announced the rollout of Xax ...
- WPP's Sorrell: Is Video Advertising Worth It?
VidBlog, P.J. Bednarski - Wednesday, August 26, 2015
Referring to ad buys on YouTube and Facebook in particular, WPP's S ...
- MRC Requires Additional Disclosures In Updated Viewability Guidelines
Real-Time Daily, Tyler Loechner - Thursday, August 20, 2015
The Media Rating Council this week updated its desktop viewable ad impressi ...
- Video Viewability Dips On Exchanges As Measurability Increases
Real-Time Daily, Tyler Loechner - Thursday, August 13, 2015
The question in programmatic video, posits TubeMogul, is no longer: "Is the ...
- Viewability Crashes, Drops To 44%
Real-Time Daily, Tyler Loechner - Thursday, August 13, 2015
The ad industry still hasn't cracked the viewability nut. During the seco ...
- Is Accurate Pre-Bid Valuation A Pipe Dream? Discrepancies In Measurement Make It Difficult
RTBlog, Tyler Loechner - Thursday, August 13, 2015
Viewability remains a controversial topic among advertisers. Is the MRC's standard enoug ...
- Time For Advertisers To Really Know What They're Getting Online
Online Video Daily, Kevin Lenane - Wednesday, August 12, 2015
Do all video ad formats offer advertisers equal value? Is a vid ...
- Binge Watchers Fickle, Abandon Series If They Can't Find An Episode
MediaDailyNews, Wayne Friedman - Monday, August 10, 2015
Seasoned TV binge watchers watch, on average, around two shows at a ...
- Google 'Viewable' Patent Verifies Ads, Content In View
Real-Time Daily, Laurie Sullivan - Friday, August 7, 2015
Google is trying to expand its view of ad viewability, a k ...
- Publishers - Repent Now And Stem The Ad-Blocking Tidal Wave
London Blog, Sean Hargrave - Thursday, August 6, 2015
Publishers that fill our tabs with video ads automatically blurting out aud ...
- To Grow Up, Ad Tech Must Learn To Rethink Viewability
Online Video Daily, Eric Bozinny - Wednesday, August 5, 2015
Nowhere is that need for ad tech's maturation more clear than wi ...