- Digital Video Fraud, Viewability And The $50 Rolex
Online Spin, Dave Morgan - Friday, October 30, 2015
It's now pretty clear that a lot of digital video ad deliveri ...
- YuMe Aims At Outstreaming; So Does Unruly, For News Corp., Others
VidBlog, P.J. Bednarski - Thursday, October 22, 2015
Ad tech firms YuMe and Unruly today will introduce new products offeri ...
- SpotX Teams With Moat, Gives Buyers Minimum Viewability Threshold For Ads
Real-Time Daily, Sara Guaglione - Tuesday, October 20, 2015
SpotX and Moat have partnered to provide a viewability targeting feature. ...
- Low Viewability's True Casualty Is Not Budget, But Halving Reach And Awareness
London Blog, Sean Hargrave - Thursday, October 15, 2015
The main casualty of ad viewability rates barely exceeding one in t ...
- Lack Of Transparency Causes $10 Billion Loss In Mobile
Mobile Marketing Daily, Ben Frederick - Tuesday, October 13, 2015
S4M (Solutions for Mobile, a mobile-focused ad-tech platform), released the findings ...
- At Publishers' Confab, Viewability and Ad Blockers Are Front And Center
VidBlog, P.J. Bednarski - Monday, October 12, 2015
Both of those hot-button items came up early and often during t ...
- Opera Mediaworks Utilizes Moat Analytics For Better Viewability Metric
Mobile Marketing Daily, Ben Frederick - Wednesday, October 7, 2015
Opera Mediaworks, a mobile ad platform for brands and subsidiary of Ope ...
- Social Sites Help Advertisers With Viewability Problems
Around the Net in Video, P.J. Bednarski - Thursday, October 1, 2015
At least with social media sites, viewability isn't an issue. ...
- Are Viewability Standards The Problem?
Show Daily, Gavin O'Malley - Thursday, October 1, 2015
When it comes to viewability, "standards are the problem," according to Gr ...