- 2015's Constant Bummers: Viewability And Ad Blockers
VidBlog, P.J. Bednarski - Thursday, December 31, 2015
Viewability are ad blockers are kind of a digital tag team ...
- Ooyala's Scott Braley Predicts More Tech M&As, Ad Spend For OTTs
RTBlog, Tobi Elkin - Thursday, December 24, 2015
RTBlog spoke with Scott Braley, GM of Programmatic at Ooyala, which ai ...
- Fyber's Janis Zech Eyes New Pricing Models For Mobile Ads, Availability Of Data
RTBlog, Tobi Elkin - Tuesday, December 22, 2015
Janis Zech, COO and co-founder of Berlin-based mobile advertising technology company Fybe ...
- Heineken USA's Ron Amram Says 'Walled Gardens' Will Open Up
RTBlog, Tobi Elkin - Monday, December 21, 2015
RTBlog spent some time chatting with Ron Amram, senior media director, Heinek ...
- Streaming Grows, And Remains Baffling
VidBlog, P.J. Bednarski - Monday, December 21, 2015
As the year nears a close, streaming video keeps making strides ...
- The Year That Was
Metrics Insider, Sherrill Mane - Thursday, December 17, 2015
And what a year it was. The digital industry, with help fr ...
- Media Quality Is Important (But What Does Quality Mean?)
Real-Time Daily, Felicia Greiff - Thursday, December 17, 2015
An Integral Ad Science (IAS) survey of 400 digital advertising professionals fou ...
- Tremor Video Partners With Moat To Offer Real-Time Viewability Measurement
Real-Time Daily, Felicia Greiff - Thursday, December 17, 2015
Viewability is the name of the game for Moat, the SaaS marketi ...
- Walled Garden, Millennials Lead Media Dynamic In 2016
MediaDailyNews, Andreas Goeldi - Tuesday, December 15, 2015
In 2016, walled gardens will increasingly take the lead, using their covet ...
- Group M's John Montgomery: How Do Ad-Blockers That Use White Lists Differ From Extortion?
RTBlog, Tobi Elkin - Friday, December 11, 2015
John Montgomery is COO GroupM Connect, N.A., one of the biggest med ...
- Accordant's Art Muldoon & Matt Greitzer Say Viewability Metrics Need To Shake Out
RTBlog, Tobi Elkin - Tuesday, December 8, 2015
Accordant Media's Art Muldoon and Matt Greitzer say viewabiilty metrics will rema ...
- Time Inc. Taps GumGum For In-Image Online Ads
Publishers Daily, Erik Sass - Friday, December 4, 2015
Time Inc. readers may notice something a little different about photos appeari ...