- Believe Me: The Word Of The Year Was 'Fake'
VidBlog, P.J. Bednarski - Friday, December 30, 2016
Consumers were generally unaware of the fake business until 2016. But f ...
- 'Family Feud' Scores Top U.S. Syndication Views
Television News Daily, Wayne Friedman - Thursday, December 22, 2016
"Family Feud" has usurped "Judge Judy" and longtime syndication leader "Wheel ...
- Mobile Trade Groups: Event-Driven Impressions Have Stronger Ad Potential
Mobile Marketing Daily, Gavin O'Malley - Tuesday, December 20, 2016
Rather than a "count-on-download" minimum, the mobile ad industry should embrace ...
- Global Pay TV Subscribers See Slight Uptick
Television News Daily, Wayne Friedman - Monday, December 19, 2016
Overall estimates now have worldwide pay TV subscribers at between 800 milli ...
- Roll Up Brands -- Waste Half Your Budget On The Wrong Audience, Then Halve It Again On Viewability
London Blog, Sean Hargrave - Thursday, December 15, 2016
Nobody comes out of the latest Nielsen research with flying colours. Advertise ...
- IAB: Ad Fraud, Device Measurement, And Attribution Continue To Be Key Issues In 2017
RTBlog, Tobi Elkin - Thursday, December 15, 2016
The Interactive Advertising Bureau (IAB) has had a busy year working ...
- Teads Signs Deal To Provide Outstream Video Advertising To Business Insider
Real-Time Daily, Tobi Elkin - Wednesday, December 14, 2016
Outstream video advertising provider Teads announced that it has signed an exclusi ...
- Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Ad tech firm Integral Ad Science (IAS) announced that it will off ...
- Wanna Reach Millennials? Get Emailing (Just Do The Math)
EuroMail, Sean Hargrave - Monday, December 5, 2016
It's their favourite medium to interact with brands, and given the challeng ...
- Survey Finds Global Brands Are Consolidating Ad Servers
Real-Time Daily, Tobi Elkin - Monday, December 5, 2016
A new survey finds that global brands are consolidating their roster ...