- NEW! Coors Light Launches Virtual Reality Campaign
Out to Launch, Amy Corr - Tuesday, May 31, 2016
Ads for Johnsonville created from employee ideas. Secret deodorant has a questio ...
- Teak Helps JanSport 'Live Outside' In Rio
MAD, Larissa Faw - Friday, May 27, 2016
The campaign represents JanSport's first time developing custom content for Snapchat a ...
- How Apple May Be Plotting Its VR Future
Around the Net in Video, P.J. Bednarski - Friday, May 27, 2016
Something other than a VR headset may be the first move; ...
- Programmatic Virtual Reality: Sci-Fi In The Making
Real-Time Daily, Andrew Fischer - Friday, May 27, 2016
For marketers, VR will open up entirely new and exciting ways ...
- XFINITY Gives NASCAR Fans A Dose Of Virtual Reality
Out to Launch, Amy Corr - Wednesday, May 25, 2016
NASCAR fans want to be as close to the action as possibl ...
- Adobe Banks On Virtual Reality
Email Marketing Daily, Jess Nelson - Monday, May 23, 2016
Adobe is banking on the growth of virtual reality, expanding both Ado ...
- The Best Use Of Google Cardboard Is The Recycling Bin
Mobile Insider, Sean Hargrave - Tuesday, May 24, 2016
Although it's a cheap, fun product, Google Cardboard is just too annoyi ...
- Facebook Builds A VR Team In London
Around the Net In MAD London, Sean Hargrave - Monday, May 23, 2016
Facebook has hired a team of virtual reality experts in London, creati ...
- The Best Use Of Google Cardboard Is The Recycling Bin
London Blog, Sean Hargrave - Monday, May 23, 2016
Although it's a cheap, fun product, Google Cardboard is just too annoyi ...
- Google Gets Into The VR Headset Business
Around the Net in Video, P.J. Bednarski - Friday, May 20, 2016
While focusing yesterday on its new virtual reality headset as a desi ...
- Lucid Sight Raises $3.5 Million For VR Gaming And Advertising
Mobile Marketing Daily, Ben Frederick - Tuesday, May 17, 2016
According to Lucid Sight, the initial numbers look promising-the company ran ...
- Google Cardboard App Now Available At Apple App Store
Around the Net In MAD London, Sean Hargrave - Tuesday, May 17, 2016
Google has announced that its YouTube app for iOS is now compatib ...
- Google Cardboard On The App Store -- Time To Get Virtual On Customer Experience
London Blog, Sean Hargrave - Tuesday, May 17, 2016
Virtual reality is out there for less than ten pounds, so g ...
- Virtual Reality Gaining A Toehold
Marketing Daily, Aaron Baar - Monday, May 16, 2016
"It's pretty close to what I'd consider average [adoption]," Barbara Kraus, direct ...
- Will Google, Bing Use Virtual Reality To Influence Searches?
SearchBlog, Laurie Sullivan - Monday, May 16, 2016
A picture gets brands only so far, but telling a story throu ...
- Times Like These Deserve . . . Empathy
VidBlog, P.J. Bednarski - Monday, May 16, 2016
Empathy seems to be in short supply these days, but virtual reali ...
- USA Today Network's Andresen On The Pluses Of Branded Content, VR
Publishers Daily, Sara Guaglione - Thursday, May 12, 2016
USA Today Network's new branded content studio GET Creative launched its fir ...
- App Creates VR World Based On Mood
Out to Launch, Amy Corr - Wednesday, May 11, 2016
Random App of the week:VR Loops is a free app fr ...
- Why We Need VR Sunglasses
VR/AR Insider, Josh Lovison - Wednesday, May 11, 2016
I've been saying for years that virtual reality (followed up by augment ...
- Live Nation And NextVR To Broadcast Shows In VR
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, May 9, 2016
Virtual reality producer NextVR has entered into a five-year deal with conce ...
- AOL Build Makes A Moving Announcment At NewFronts
Around the Net in Video, P.J. Bednarski - Wednesday, May 4, 2016
AOL Build is moving to a new 13,412-square-foot studio space in downto ...
- Taboola Launches Virtual Reality Challenge
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 3, 2016
Writing on the Taboola blog, CEO Adam Singolda waxes prophetically about h ...
- NYT Announces New VR Shows, Lab For 'Advancing Boundaries Of Narrative'
Real-Time Daily, Felicia Greiff - Monday, May 2, 2016
The New York Times Co. announced new virtual reality shows, video programmin ...
- NewFronts: Virtual Reality, BuzzFeed Reality And Gender Equality
VidBlog, P.J. Bednarski - Tuesday, May 3, 2016
The first day of digital's NewFronts showed the growing marketing push f ...
- The Guardian's First VR Test Puts Viewers In Solitary Confinement
Around the Net in Video, Gavin O'Malley - Monday, May 2, 2016
It’s interesting to see how different publishers are making use of n ...