- Scale, Standards Hold Key To Arrival Of Programmatic AR/VR Ads
RTBlog, Philip Rosenstein - Sunday, November 27, 2016
Augmented and Virtual Reality (AR/VR) are steadily expanding into the mainstream. ...
- New Metrics of VR: Spread the Good VIBEs
MediaDailyNews, Vincent Cacace - Thursday, November 17, 2016
As VR technology matures, it is enabling new kinds of immersive entertainmen ...
- $50 Million IMAX Fund Set To Create High Quality VR Content
Connected Thinking, Chuck Martin - Monday, November 14, 2016
Interactive virtual reality is getting another financial boost. A $50 million fu ...
- ' The Martian VR Experience': Out Of This World?
Around the Net in Video, P.J. Bednarski - Monday, November 14, 2016
The Fox Innovation Lab released “The Martian VR Experience” from executive producer Ridley Scott a ...
- Shopping 2021: Tech-enabled Hypertargeting For Personal Brand Relationship
Mobile Marketing Daily, Andrew Budkofsky - Monday, November 14, 2016
How far can we push the limit on brand exposure and target ...
- Hands On With Snapchat Spectacles
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, November 11, 2016
Seemingly succeeding where Google Glass failed, the video-capturing glasses aren’t hard ...
- Smartphone VR Headset Ownership Projected To Grow 240%
Connected Thinking, Chuck Martin - Wednesday, November 9, 2016
There are a lot of virtual reality headsets coming, which will cau ...
- Facebook Is SO Pumped For The VR Revolution
Mobile Insider, Gavin O'Malley - Tuesday, November 8, 2016
With money to burn, Facebook is betting its future on virtual realit ...
- Let's Talk About VR Porn
VR/AR Insider, Josh Lovison - Tuesday, November 8, 2016
It's hard to talk about the emergence of VR without talking abo ...
- Samsung Making Its Own 'Siri'
Around the Net in Mobile, Gavin O'Malley - Monday, November 7, 2016
Going up against Apple’s Siri and Ok Google, Samsung is developing ...
- Google Assisting NFL On YouTube VR Series
Around the Net in Video, Gavin O'Malley - Friday, November 4, 2016
The NFL is expanding its partnership with Google with a new ...
- Virtual Reality Revenue Projected To $38 Billion Long Term
Connected Thinking, Chuck Martin - Thursday, November 3, 2016
The projections for the growth virtual reality keep coming and the farth ...
- Who's Winning The VR Standards War? Nobody
VR/AR Insider, Josh Lovison - Friday, November 4, 2016
VR is on the precipice of changing media as we know i ...
- Google, Sony Ready Virtual Reality Products For Holiday Shoppers
AI & IoT Daily, Chase Martin - Thursday, November 3, 2016
Virtual reality might get a boost this holiday season as new ...
- Carluccio's Offers Diners A Table In Italy Via Google Cardboard
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
If you have ever dreamed of heading to Italy, sipping on ...
- NFL Making VR Series For Google's Daydream, YouTube
Around the Net in Video, P.J. Bednarski - Thursday, November 3, 2016
The NFL announced on Thursday a new nine-part, virtual reality limited seri ...
- 'The New York Times' Enhances Daily Reports With 360 Video
Publishers Daily, Sara Guaglione - Tuesday, November 1, 2016
Samsung will provide its proprietary 360 cameras and equipment, Gear 360, ...
- Conde Nast Tests New Form Of Augmented Ads, Enabled Through Print
AI & IoT Daily, Chase Martin - Tuesday, November 1, 2016
Print-triggered augmented reality advertising is coming to VR headsets. HTC just launch ...
- VR Headset Maker Buys Visual Effects Studio
Around the Net in IoT, Chuck Martin - Tuesday, November 1, 2016
Over the past few months Starbreeze’s StarVR headset has gone from ...
- Microsoft To Launch Low-Cost VR Headset
Around the Net in IoT, Chuck Martin - Tuesday, November 1, 2016
Apparently Microsoft is not done with hardware introductions. The company plans ...