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Results for April 2012
Toyota Does BuzzFeed Takeover For Prius C
Marketing Daily, Karl Greenberg - Monday, April 30, 2012
On Monday, BuzzFeed ran a Prius c-themed homepage takeover, the first such ...
J.D. Power: Shoppers Switching Auto Insurance
Marketing Daily, Tanya Gazdik - Monday, April 30, 2012
"The industry spent $5.7 billion on advertising and allowances in 2011, but ...
Ask.com Readies Investments To Supplement Q&A Search
Online Media Daily, Laurie Sullivan - Friday, April 27, 2012
Ask.com will likely make a series of investments this year to support ...
Illinois Judge Rules 'Amazon Tax' Unconstitutional
Online Media Daily, Wendy Davis - Friday, April 27, 2012
Handing a victory to the Performance Marketing Association, a judge in Illinois ...
Amazon Posts Modest Q1 Performance
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 27, 2012
Proving a clear market demand for its services, Amazon reported net sales ...
Automattic Names West CFO
Online Media Daily, Gavin O'Malley - Thursday, April 26, 2012
WordPress.com parent Automattic has found its first full-time chief financial officer: Stuart ...
Newspaper Site Traffic, Times Up
MediaDailyNews, Erik Sass - Wednesday, April 25, 2012
Newspaper Web sites drew 113 million unique visitors per month in the ...
Vevo Adds 6 New Music Series
Online Media Daily, Gavin O'Malley - Wednesday, April 25, 2012
Vevo has launched six new music-centered original shows. They include "Cover Stories," ...
Merck Launches Fertility Website, Awareness Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 25, 2012
Merck and RESOLVE: The National Infertility Association remind couples that a "conversation ...
Zippo Rocks Out With New Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
The company has launched a musical event, sweepstakes, giveaway, social media and ...
Travora Media Acquires Nile Project
Online Media Daily, Fern Siegel - Tuesday, April 24, 2012
Travora Media, which is comprised of hundreds of travel style sites and ...
Tribune Invests In Journatic, Extends Hyper-Local Content
MediaDailyNews, Erik Sass - Monday, April 23, 2012
Tribune Company has invested in Journatic, a provider of extensive local content ...
Under Armour Woos Women With Social Goal-Setting
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Involving Twitter and Facebook, the site is "a competition to redefine the ...
WPP Backs Ecommerce Startup
Around the Net In Online Marketing, Gavin O'Malley - Thursday, April 19, 2012
Marking WPP’s first major move into ecommerce, the ad agency’s digital unit ...
eBay's Q1 Revs Soar
Online Media Daily, Fern Siegel - Wednesday, April 18, 2012
eBay easily exceeded expectations in the first quarter, reporting both double-digit gains ...
MSN, FoxSports Sites Team For Olympic Coverage
Online Media Daily, Gavin O'Malley - Wednesday, April 18, 2012
In the run-up to the Summer Olympics, networks and online publishers are ...
Target's Earth Day Freebie: 1.5 Million Bags
Marketing Daily, Sarah Mahoney - Monday, April 16, 2012
The Minneapolis-based retailer is partnering with an organization that promotes sustainable decisions ...
Foursquare Passes 20M Users
Around the Net In Online Marketing, Gavin O'Malley - Monday, April 16, 2012
While still very much a niche service, Foursquare says it surpassed 20 ...
Atlantic City Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Sunday, April 15, 2012
The Atlantic City Alliance is launching a $20 million tourism campaign, the ...
Drugfree.org Partners With Pharma Company
Marketing Daily, Tanya Gazdik - Tuesday, April 10, 2012
The Partnership at Drugfree.org is partnering with Mallinckrodt, the pharmaceutical business of ...
Anonymous Threatens: 'Expect More Online Attacks'
Around the Net In OMD Europe, Nina Lentini - Monday, April 9, 2012
The hacking group Anonymous is threatening to launch online attacks every weekend ...
A Little Digital Spring Cleaning Can Do Wonders For the Health Of Your Marketing Endeavors
Marketing: Health, Chad Capellman - Friday, April 6, 2012
We just opened the windows here at our world headquarters in Boston. ...
Kapp To SVP, Global Strategy, HuffPo
Online Media Daily, Fern Siegel - Thursday, April 5, 2012
The Huffington Post Media Group named Lauren Kapp SVP, global strategy, marketing ...
Google, DudaMobile Mobilize Free Web Sites
Online Media Daily, Laurie Sullivan - Thursday, April 5, 2012
Initiatives like Google's GoMo, along with its partnership with DudaMobile, which allows ...
CineSports Launches Video Platform For Newspaper Sites
MediaDailyNews, Fern Siegel - Monday, April 2, 2012
CineSport launched a new video platform that integrates video with text and ...
StumbleUpon Names Digitas Exec As Sales Head
Online Media Daily, Mark Walsh - Monday, April 2, 2012
Content discovery site StumbleUpon has hired former Digitas executive Teal Newland as ...
Amazon Loses Bid To Dismiss Lawsuit Over Age Disclosure
Online Media Daily, Wendy Davis - Monday, April 2, 2012
A judge has partially sided with an actress who sued Amazon for ...
Netflix Buys DVD.com
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 2, 2012
Netflix is still holding onto the disc. The company, which has shifted ...
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