- Consumers Expect Optimized Mobile Experiences, Retail Sites Need Improvement
Online Media Daily, Laurie Sullivan - Wednesday, November 13, 2013
Mobile devices have become an integral part of the consumer's lifestyle, b ...
- Sony PlayStation Launches Site Auctioning Off Gaming Memorabilia
Out to Launch, Amy Corr - Wednesday, November 13, 2013
Gamers, this campaign is for you. Sony PlayStation and BBH New York ...
- Merck Launches Pet Diabetes Campaign
Marketing Daily, Tanya Gazdik - Monday, November 11, 2013
Merck Animal Health is launching a global awareness campaign to support p ...
- Vox Media Merges With Curbed LLC
Online Media Daily, Gavin O'Malley - Monday, November 11, 2013
Vox Media, founded by former AOL executive Jim Bankoff, just acquired Curbed.c ...
- Vox Buys Curbed LLC For $20M--$30M
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 11, 2013
Vox Media is laying out upwards of $30 million to buy Curbed.c ...
- Personalized Marketing For B2B Sites - Three Ways To Avoid Complexity
Marketing Daily, Alit Bar Sadeh - Monday, November 11, 2013
B2B marketers today work hard to develop content that is targeted ...
- Philly Cream Cheese Shifts To Digital Holiday Focus
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
This year, the digital hub will be supported by print ads, alo ...
- Gaining The Most From Holiday Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 6, 2013
Jason DeMers serves up seven steps to get the most from campaign ...
- Mattel Changes Tactics To Reach Millennial Latinos
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2013
Themed "Toy Feliz," the company says it's an effort to create ...
- AP Taps MediaVoice For Native Ads
MediaDailyNews, Erik Sass - Tuesday, November 5, 2013
The Associated Press is bringing native advertising to its Web site, mobi ...
- AOL Revs Up 6%, Propelled By Global Ad Growth
Online Media Daily, Gavin O'Malley - Tuesday, November 5, 2013
Despite AOL's best efforts to cut costs at Patch, the local ne ...
- 4 Marketing 'T'enets: Lessons Learned From The Healthcare Marketplace Rollout
Marketing: Health, Bart Foster - Tuesday, November 5, 2013
The Affordable Care Act's centerpiece-the Healthcare Marketplace-has officially rolled out. Perhaps you' ...
- Newspapers Set Digital Traffic Record
MediaDailyNews, Erik Sass - Monday, November 4, 2013
September was the busiest month ever for newspapers in terms of digit ...
- Trulia's Secret To Building A Secure Home Through A/B, Multivariate Testing
SearchBlog, Laurie Sullivan - Tuesday, November 5, 2013
A/B and Multivariate testing can tell marketers not only what's working ...
- Ray Liotta's Attitude Says Enough For 1800 Tequila
Marketing Daily, Karlene Lukovitz - Friday, November 1, 2013
All show Liotta in exotic locations shot in Buenos Aires, Argentina ...
- Vevo Relaunches Web, Mobile Presence
Online Media Daily, Gavin O'Malley - Friday, November 1, 2013
Vevo's Web and mobile Web apps have been rebuilt with entirely n ...
- Actress Seeks New Trial Against Amazon
Online Media Daily, Wendy Davis - Friday, November 1, 2013
Actress Junie Hoang, who unsuccessfully sued Amazon's IMDb.com for revealing her tr ...