- Proof: The Mouth-Off Multiplier
Media Magazine, Graeme Hutton - Friday, May 1, 2009
We live in an age where the rallying cry "the consumer ...
- Pfizer Scores PR Coup With Rx Giveaway To Jobless
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
In a move that Marissa Miley and Rich Thomaselli call a " ...
- Word Of Mouth Goes Far Beyond Social Media
Marketing Daily, Karlene Lukovitz - Wednesday, May 6, 2009
Overall, about half of WOM is tied to marketing communications efforts, a ...