- 3 Ways To Turbocharge WOM Social Marketing
Online Media Daily, Angela Bandlow - Friday, December 28, 2012
There is no marketing technique more powerful than word of mouth. Bran ...
- Buzz Builds Brands
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 30, 2012
Word of mouth, not ads, made brands like Apple, Harley-Davidson, Starbucks a ...
- WOMMA To Issue Social Media Guidelines
Online Media Daily, Fern Siegel - Friday, August 3, 2012
The Word of Mouth Marketing Association will issue a new social med ...
- Buzz Leaders, Improvers Keep Things Positive
Marketing Daily, Aaron Baar - Sunday, July 15, 2012
The mix of brands is indicative of how to remain venerable aft ...
- What Makes Brand Advocates Share?
Raw, Laurie Sullivan - Friday, May 25, 2012
About 50% of U.S. Internet users recommend a brand, product or servi ...
- Tangled Up In Friends
Engage:Teens, Eric Pakurar - Thursday, May 24, 2012
Plenty has been written about the value of word of mouth ...
- Trust Is Earned, According To Consumers
Research Brief, Jack Loechner - Thursday, April 19, 2012
According to a new study from Nielsen, 92% of consumers around t ...
- Friends Have More Credibility Than Brands
Marketing Daily, Aaron Baar - Tuesday, April 10, 2012
Ninety-two percent of respondents in 56 different countries said they trusted word-of-mou ...
- Study: Social Media Blunts Impact Of Negative WOM
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 4, 2012
According to the findings of its annual Call Center Satisfaction Index, C ...
- CBS Research: TV Drives WOM In Digital World
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Much has been made about TV driving online social media interaction. B ...
- Consumer WOM Proves Powerful, Apple, Amazon Lead Sectors
Online Media Daily, Gavin O'Malley - Wednesday, March 14, 2012
As marketers know, word of mouth can make or break a bran ...
- Extole Secures $10 Million For Social Referral Funding
Online Media Daily, Laurie Sullivan - Wednesday, February 8, 2012
Strangers or friends can become the most successful brand advocates through onli ...
- Why Social Audience Measurement Hasn't Yet Delivered
Online Media Daily, Michael Hussey - Tuesday, January 24, 2012
Social has fundamentally changed consumer spending decision making. On average, 89% ...
- 2011 Buzz Leaders: Subway On Top Again
Marketing Daily, Karlene Lukovitz - Tuesday, January 10, 2012
For the second year in a row, Subway has the highest Bu ...