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Results for wom
Keller Fay Hires 2 Execs
MediaDailyNews, Fern Siegel - Thursday, May 16, 2013
The Keller Fay Group, a research and consulting company specializing in word-of-mouth ...
All Earned Media Is Not Created Equal
Marketing Daily, Peter Storck - Wednesday, May 15, 2013
Experience-driven social marketing has the power and reach to both build brand ...
Don't Launch Your Product On Facebook
Engage:Boomers, Stephen Reily - Monday, May 13, 2013
We have recently been asking Boomer women how they travel the path ...
Enterprise Seeks Opening In Rental Car Market
Marketing Daily, Karl Greenberg - Wednesday, May 1, 2013
The program puts street teams in transit stations, and includes larger events ...
Friend-To-Friend Marketing To The Rescue
Mobile Marketing Daily, Hjalmar Winbladh - Monday, April 29, 2013
Steve Jobs said it three years ago, and it's still true: mobile ...
Word Of Mouth Still Works
Marketing: Causes, Michele Campbell - Monday, March 18, 2013
A friend of mine makes cool athletic gear on the side and ...
Brands Profit By In-Store, Word-Of-Mouth Marketing
MediaDailyNews, Wayne Friedman - Wednesday, February 13, 2013
Getting awareness for one's brand is still a tricky formula. But the ...
What Makes Women Talk About Brands
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
It makes sense to get women to talk about brands, as brand ...
Staffers Can Double As Best Brand Advocates
MediaDailyNews, Steve McClellan - Monday, January 21, 2013
Companies often use so-called brand ambassadors to spread positive word of mouth ...
3 Ways To Turbocharge WOM Social Marketing
Online Media Daily, Angela Bandlow - Friday, December 28, 2012
There is no marketing technique more powerful than word of mouth. Brands ...
Buzz Builds Brands
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 30, 2012
Word of mouth, not ads, made brands like Apple, Harley-Davidson, Starbucks and ...
WOMMA To Issue Social Media Guidelines
Online Media Daily, Fern Siegel - Friday, August 3, 2012
The Word of Mouth Marketing Association will issue a new social media ...
Buzz Leaders, Improvers Keep Things Positive
Marketing Daily, Aaron Baar - Sunday, July 15, 2012
The mix of brands is indicative of how to remain venerable after ...
What Makes Brand Advocates Share?
Raw, Laurie Sullivan - Friday, May 25, 2012
About 50% of U.S. Internet users recommend a brand, product or service ...
Tangled Up In Friends
Engage:Teens, Eric Pakurar - Thursday, May 24, 2012
Plenty has been written about the value of word of mouth in ...
Trust Is Earned, According To Consumers
Research Brief, Jack Loechner - Thursday, April 19, 2012
According to a new study from Nielsen, 92% of consumers around the ...
Friends Have More Credibility Than Brands
Marketing Daily, Aaron Baar - Tuesday, April 10, 2012
Ninety-two percent of respondents in 56 different countries said they trusted word-of-mouth ...
Study: Social Media Blunts Impact Of Negative WOM
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 4, 2012
According to the findings of its annual Call Center Satisfaction Index, CFI ...
CBS Research: TV Drives WOM In Digital World
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Much has been made about TV driving online social media interaction. But ...
Consumer WOM Proves Powerful, Apple, Amazon Lead Sectors
Online Media Daily, Gavin O'Malley - Wednesday, March 14, 2012
As marketers know, word of mouth can make or break a brand. ...
Extole Secures $10 Million For Social Referral Funding
Online Media Daily, Laurie Sullivan - Wednesday, February 8, 2012
Strangers or friends can become the most successful brand advocates through online ...
Why Social Audience Measurement Hasn't Yet Delivered
Online Media Daily, Michael Hussey - Tuesday, January 24, 2012
Social has fundamentally changed consumer spending decision making. On average, 89% of ...
2011 Buzz Leaders: Subway On Top Again
Marketing Daily, Karlene Lukovitz - Tuesday, January 10, 2012
For the second year in a row, Subway has the highest Buzz ...
Study: Social Media Brand Advocacy Endures
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
No one doubts the power of word-of-mouth brand advocacy. But how long ...
P&G Unit Debunks 'Social' Influence, Finds Offline Overwhelmingly Dominates Brand Conversations
MediaDailyNews, Steve McClellan - Thursday, November 17, 2011
Tremor, the Procter & Gamble marketing unit that focuses on the so-called ...
Correction: Ticketmaster Uses Buddy Media
Online Media Daily, Gavin O'Malley - Wednesday, October 19, 2011
Citing a new report from Forrester Research ("Traditional Paid Media Must Fuel ...
WOM Explodes Thanks To Social Media
Online Media Daily, Gavin O'Malley - Tuesday, October 18, 2011
Word-of-mouth marketing is soaring, thanks to social media. But to click with ...
Social Media Marketers Put Premium On WOM Reviews
Online Media Daily, Gavin O'Malley - Tuesday, September 27, 2011
It turns out that social media marketers value certain types of user-generated ...
Study: Negative Reviews Grow More Powerful
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
"Negative information is now just as powerful as positive information," says Mike ...
BillMyParents.com Launches WOM Campaign
Marketing Daily, - Tuesday, August 23, 2011
San Diego-based BillMyParents has launched a word-of-mouth marketing campaign with Tremor, the ...
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