- A Viral Hit, Pantene Ad Goes Mainstream
Marketing Daily, Sarah Mahoney - Monday, December 23, 2013
Besides airing the spot, "Be Strong and Shine," on network TV, ...
- Burt's Bees Uses Flower Power For New Lip Effort
Marketing Daily, Sarah Mahoney - Monday, December 16, 2013
For the second go-round of its "Nature Knows Color" campaign, the Durha ...
- Forecast: Beauty Marketers Mix It Up In 2014
Marketing Daily, Sarah Mahoney - Wednesday, December 11, 2013
Much as those multipurpose creams blur lightening, brightening, concealing and moisturizing technolo ...
- Why Marissa Mayer 'Bought' Katie Couric For Yahoo
Engage:Boomers, Stephen Reily - Monday, December 9, 2013
Katie Couric, now 56, represents her generation of women more than eve ...
- Sell Like A Woman
Truth In Advertising, Jon Bond - Friday, December 6, 2013
Not like a man. All those aggressive, militaristic terms are being replac ...
- Lucy Goes Social For Shareable Serenity
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2013
"We wanted to reach her at the moment when we're most relevant ...
- Social: Commerce Cornerstone For Women Worldwide
Marketing Daily, Karl Greenberg - Friday, November 22, 2013
A research collaboration between MSL Group and Randi Zuckerberg, CEO and found ...
- NBCU To Fold iVillage Into Today.com
Online Media Daily, Gavin O'Malley - Sunday, November 24, 2013
After investing north of $600 million and over seven years into iVillag ...
- Lulu Lets Women Rate Men
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 21, 2013
The New York Times looks into Lulu -- a new app th ...
- Scandalytics: She Talks Fast And Acts Fast - But Should She Decide Fast?
Online Media Daily, Karen Bellin - Wednesday, November 20, 2013
Full disclosure #1: I was late to the "Scandal" party. But ...
- 5 Trends That Might Impact Marketing To Moms In 2014
Engage:Moms, Katie Petrillo - Friday, November 15, 2013
The marketing landscape is crowded -- and it's harder than ever ...
- The Internet's 'Super User?' A Boomer Mom
Engage:Boomers, Stephen Reily - Monday, November 11, 2013
I was reading the results of a recent survey by Burst Med ...
- Bonobos Expands With New Women's Brand
Marketing Daily, Sarah Mahoney - Friday, November 1, 2013
AYR, which stands for All Year Round, will kick off with deni ...
- U.S. Potato Board Partners With Hungry Girl
Marketing Daily, Karlene Lukovitz - Monday, October 28, 2013
Lisa Lillien -- who has frequently expressed her love of potatoes ...
- Time-Starved, Digitally Enabled, And Information-Entitled
Marketing Daily, Jennie Purtell - Monday, October 28, 2013
Just because most people are time-starved doesn't mean they aren't shopping. T ...
- 90% of Women Execs Blame Overall "Image" For Career Holdbacks
Research Brief, Jack Loechner - Wednesday, October 23, 2013
According to a new Ipsos Reid poll of female executives commissioned ...
- Feminism: Unpopular Because Of Bad Marketing?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 18, 2013
Apparently feminism has a branding problem. In September, VITAMIN W launched ...
- Burt's Bees Tweaks Classics In Vine, Instagram Efforts
Marketing Daily, Sarah Mahoney - Monday, October 7, 2013
Both campaigns, by Baldwin&, also based in Raleigh, are being supported wi ...
- Authentic Looks To Put The Juice Back In Juicy
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 8, 2013
Juicy Couture, whose colorful velour tracksuits with JUICY across the posterior enjoy ...
- Offering Vision To The Blind
Garfield at Large, Bob Garfield - Monday, October 7, 2013
What if the received wisdom about how to produce and sell a ...
- VF's Lucy Lights Up Boston's Esplanade
Marketing Daily, Sarah Mahoney - Friday, October 4, 2013
The light forest, which is expected to move to other cities a ...
- Study: For Women Monday Is The Ugliest Day Of The Week
MAD, Steve McClellan - Wednesday, October 2, 2013
Sunday's not far behind according to a just out beauty study fr ...
- Real-Time, Programmatic Combined For Most #AWX Buzz
Real-Time Daily, Tyler Loechner - Thursday, October 3, 2013
Critical Mass created a data stream via Twitter called "Buzz Off" ...
- Men, Women, And Media: United by Media, Divided By Content
Marketing Daily, Maria Cole, Stephen Kraus - Wednesday, October 2, 2013
Mars, meet Venus. And start arguing. A recent study of gender a ...
- Intel Commits To Women's Digital Education
Marketing Daily, Aaron Baar - Tuesday, October 1, 2013
The company's "She Will Connect" program will begin this year in Afric ...
- What You Guessed Is True: 40% of Xbox Live Viewers AREN'T Men
Around the Net in Video, P.J. Bednarski - Friday, September 20, 2013
Microsoft confirmed that 40% of the Xbox LIVE audience are women, accordi ...
- Marketers Should Take Women Seriously As Consumers
Marketing Daily, Karl Greenberg - Thursday, September 19, 2013
Women are bringing in a bigger and bigger slice of the househo ...
- Role Modeling The Way To 'Lean In'
Mad Blog, - Thursday, September 19, 2013
"The issue is role models. You can't be what you can't see ...
- Gibbs To ME 'Time,' Stengel Nominated For State Post
MediaDailyNews, Fern Siegel - Tuesday, September 17, 2013
Nancy Gibbs has been named managing editor of Time, the 17th managi ...
- Engaging Women Online Can Leverage Digital Dollars
Online Media Daily, Samantha Skey - Tuesday, September 17, 2013
The opportunity for media to engage the female masses lies in enabli ...