- The Independent American Woman
Research Brief, Jack Loechner - Wednesday, July 31, 2013
From the Wave 5 from the Ipsos MediaCT Audience Measurement Group, Wome ...
- The Great Role Reversal
Marketing Daily, Meg Asaro - Friday, July 26, 2013
By elevating the conversation to the concepts of nurturing and love, ...
- Sleep Number Leverages Social Influencers
Marketing Daily, Aaron Baar - Tuesday, July 23, 2013
"One of [Sleep Number's] biggest challenges, is getting targeted consumers into t ...
- Chevy Silverado: A Woman And Her Truck
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
Agency Leo Burnett says the first spot of the new work, call ...
- P&G Partners With The WNBA
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
P&G and The Women's National Basketball Association (WNBA) are partnering around ...
- Levi's Rolls Out Revel, New Line For Women
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2013
In its ongoing quest to build the perfect pair of jeans f ...
- Consider This When Marketing To Women
SearchBlog, Laurie Sullivan - Thursday, July 11, 2013
Women control more than $7 trillion in domestic spending and purchase decisio ...
- Arden Bottles Taylor Swift's Girl Power For 3rd Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2013
Betting that fans still can't get enough of Taylor Swift, Elizabeth Ard ...
- For Its 50th, The Limited Throws Itself A Social Party
Marketing Daily, Sarah Mahoney - Monday, July 8, 2013
To celebrate 50 years of dressing women for success, The Limited ...
- Hair After 50? That Is The Question, For Both Women And Men
Engage:Boomers, Stephen Reily - Monday, July 8, 2013
Advertising usually reflects the genuine needs and concerns of the consumers ...
- Moms Mostly Play Games, Socialize Via Apps
Online Media Daily, Mark Walsh - Tuesday, July 2, 2013
When it comes to app use, moms aren't they different from anyo ...