- A Viral Hit, Pantene Ad Goes Mainstream
Marketing Daily, Sarah Mahoney - Monday, December 23, 2013
Besides airing the spot, "Be Strong and Shine," on network TV, ...
- Burt's Bees Uses Flower Power For New Lip Effort
Marketing Daily, Sarah Mahoney - Monday, December 16, 2013
For the second go-round of its "Nature Knows Color" campaign, the Durha ...
- Forecast: Beauty Marketers Mix It Up In 2014
Marketing Daily, Sarah Mahoney - Wednesday, December 11, 2013
Much as those multipurpose creams blur lightening, brightening, concealing and moisturizing technolo ...
- Why Marissa Mayer 'Bought' Katie Couric For Yahoo
Engage:Boomers, Stephen Reily - Monday, December 9, 2013
Katie Couric, now 56, represents her generation of women more than eve ...
- Sell Like A Woman
Truth In Advertising, Jon Bond - Friday, December 6, 2013
Not like a man. All those aggressive, militaristic terms are being replac ...
- Lucy Goes Social For Shareable Serenity
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2013
"We wanted to reach her at the moment when we're most relevant ...