- What's Wrong With Dove's 'Choose Beautiful' Video Campaign
Marketing Daily, Michael Goefron - Wednesday, April 29, 2015
Hollywood loves a reboot, but the same can't always be said f ...
- Scripps, WPP Invest In Digital Company Refinery29
MediaDailyNews, Wayne Friedman - Tuesday, April 28, 2015
Millennial women-targeted digital media company Refinery29 has taken on some new investme ...
- Female Sports Fans: A Home Run For Sports Brands
Marketing: Sports, Weston Anson, Jemma Samala - Tuesday, April 21, 2015
If sports brands and teams want to win their licensing game, mark ...
- Why Nike Is - Finally - Wooing Weak Women
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2015
"There's a lot of growth potential for Nike in this lifestyle category ...
- Are You Ready To Be Dumped?
Engage:Boomers, Stephen Reily - Monday, April 13, 2015
When marketers are asked how they keep Boomers engaged, those who don ...
- Transgender Show 'New Girls' Is A Walk On The Mild Side
TVBlog, Adam Buckman - Friday, April 10, 2015
Don't expect this new Discovery series called "New Girls on the Bloc ...
- Bauer Launches 'Simple Grace'
MediaDailyNews, Erik Sass - Wednesday, April 8, 2015
Bauer Media Group USA, a magazine publisher best known for salacious celebri ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, April 9, 2015
The emergence of Dove's Choose Beautiful campaign, aiming to prove that beau ...
- Dissing Victoria's Angels, Lane Bryant Sends Big Shout-Out To Bad Girls Everywhere
Marketing Daily, Sarah Mahoney - Tuesday, April 7, 2015
The ads are just as memorable for what they lack (like t ...
- African American Women Confident, Optimistic, But Have To Play A Role
Marketing Daily, Karl Greenberg - Monday, April 6, 2015
Women face challenges at work, but black women face unique ones: ...
- 'Rolling Stone' Retracts Campus Rape Story
MediaDailyNews, Erik Sass - Monday, April 6, 2015
Another journalistic scandal reached its climax this weekend with Rolling Stone's announceme ...
- Meredith Debuts 'Parents Latina'
MediaDailyNews, Erik Sass - Wednesday, April 1, 2015
Meredith Corp. has launched a new English-language quarterly magazine targeting Hispanic mothe ...