- Amazon Prime Video's 'TNF' Sees Strong Growth Among Young, Female Viewers
Television News Daily, Wayne Friedman - Tuesday, January 2, 2024
For its entire 13-game schedule, total Nielsen-measured "TNF" viewership was up 2 ...
- Mother Bitchmas Decks The Stalls For Period Products
Marketing Daily, Sarah Mahoney - Tuesday, December 19, 2023
Don't expect any ho-ho-hos from this Period Santa. Code-named Crampus, she's o ...
- No Imitations Allowed! Breaking Paradigms With BECA's Founder
Brand Insider: Behind The Scenes, Lisa Singer - Monday, January 8, 2024
"There's a conga line of men outside my door, telling me wh ...
- With A Pivot To Sports, Dove's Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Monday, December 18, 2023
After an 18-year break, the personal-care brand hopes #KeepHerConfident will encourage gir ...
- Bringing In The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- Giant Spoon Backs New Correnti-Led Agency Dedicated To Women's Sports
Mediapsssst, Richard Whitman - Monday, December 11, 2023
It's called Deep Blue Sports + Entertainment and will be led ...
- Linear TV Is Most Popular To Watch Women's Sports
Research Intelligencer, Robert Williams - Friday, December 8, 2023
Streaming services and social media are the next-most popular way to wat ...
- Lessons Learned By Good Grades Cannabis Distillery Founder
Brand Insider: Behind The Scenes, Lisa Singer - Friday, December 8, 2023
"I want her to know that it's a man's field, so bei ...
- Jezebel Resurrected: Paste Magazine Acquires Title, And Is Bringing It Back
Publishers Daily, Ray Schultz - Wednesday, November 29, 2023
Paste has also recently acquired the political site Splinter, and will revi ...
- On The Move With Anywhere Real Estate's CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 30, 2023
"I don't believe in making myself smaller. I don't believe that anyo ...
- Feminist Site Jezebel Closing, Staff Jobs Are Eliminated
Publishers Daily, Ray Schultz - Friday, November 10, 2023
'I'm personally boiling," writes former EIC Laura Bassett. ...
- High Times With This Cookies' SVP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 8, 2023
"I'm pretty much like I can do almost anything now. I thi ...
- Why This ZIPS' Exec Is The Real Deal
Brand Insider: Behind The Scenes, Lisa Singer - Friday, November 3, 2023
"I think as women we have a tendency to be pleasers. ...
- Nike And Dove Team Up To Keep Girls On The Team
Marketing Daily, Sarah Mahoney - Wednesday, October 25, 2023
The brand partnership pairs tennis great Venus Williams and gymnastic star Laur ...
- Selling A Hotter Sex Life, Flo For Partners Goes Faux-OOH
Marketing Daily, Les Luchter - Wednesday, October 25, 2023
"Two heads are better than one -- so are two orgasms," rea ...
- Women's Sports Growing On TV, Streaming - But Have A Way To Go
TV Watch, Wayne Friedman - Thursday, October 26, 2023
What is driving the new focus and attention on women's sports? Soci ...
- With 'Invisible Mothers,' Peanut Uncovers Unseen Struggles
Marketing Daily, Sarah Mahoney - Wednesday, October 25, 2023
Most of the world pressures new moms to feel nothing but blis ...
- Celebrating Taziki's Marketing Exec's Fresh Approach
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 20, 2023
"I was like, well, I have kids and I eat food. ...
- Got Humor? How MilkPEP's CEO/CMO Fuels Her Winning Performance
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 13, 2023
"The parts that I've had to learn and develop is probably ...
- 'Fortune' Most Powerful Women In Business List Highlights Ad, Tech, Retail Companies
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
The list features 67 women with a CEO title, headed by C ...
- Breaking Barriers With Vintage Wine Estates' Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 27, 2023
"Innovation is what gets me up in the morning. It literally ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- With #PeriodsOptional, Pandia Health Rethinks Birth Control
D2C Insider, Sarah Mahoney - Tuesday, September 5, 2023
With its cheap (and sometimes even free) birth-control options, this founder ...
- General Motors CEO Discusses Gen Z, Women Buyers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 21, 2023
General Motors' first female CEO Mary Barra has pushed the automaker to evol ...
- How Modern Market Eatery's VP Is Fueling The World
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 24, 2023
"Think outside the box a little bit. Don't be too concerned th ...
- Coca-Cola Celebrates 'Growing Belief' In Women's Soccer As World Cup Winds Down
Marketing Daily, Danielle Oster - Friday, August 18, 2023
"Growing Belief" shows trolls' commentary turned into messages boosting women's soccer ...
- Shein's Marketing Exec Moving Forward In Style
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 16, 2023
"I think mom guilt and being a working mother is definitely t ...
- Optimism Aging: RoC Skincare, Sarah Jessica Parker Expand Partnership
Marketing Daily, Sarah Mahoney - Tuesday, August 8, 2023
The drugstore brand is expanding its Look Forward Project to reach te ...
- General Motors Hits It Big With Barbie
Drive Time, Tanya Gazdik - Sunday, August 6, 2023
General Motors made a solid decision with Barbie tie-in. It's a produ ...