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Results for world cup
O2 Releases "Make Them Giants" Rugby World Cup Video For England
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
O2 is releasing a rousing animated film urging people to get behind ...
Nike Bests Adidas In 'Digital' World Cup
MAD, Larissa Faw - Tuesday, July 7, 2015
Nike was the most high-profile brand during the tournament, according to Amobee ...
I Say Potato, You Say Sexist - But Where Was Adidas In The Women's World Cup?
London Blog, Sean Hargrave - Tuesday, July 7, 2015
The FA's social media patronising blunder is all over the news today ...
England's Women Footballers Draw Two Million Audience For World Cup Opener
Around the Net In MAD London, Sean Hargrave - Thursday, June 11, 2015
England's 1-0 defeat by France in the women's football World Cup was ...
Lighting Brand Cree Kick Starts New Soccer Campaign
MAD, Larissa Faw - Monday, June 8, 2015
The effort features Abby Wambach, the captain of the World Cup U.S. ...
Adidas Sees Biggest Rise In Negative Sentiment Among FIFA Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Adidas has seen the largest percentage increase of negative sentiment of all ...
Blatter's Gone -- Which Sponsor Will Stand For Something We Can Connect With Now?
London Blog, Sean Hargrave - Wednesday, June 3, 2015
The time for action is drawing near with Blatter gone -- yet ...
World Cup, Selfies And 1D Dominate Twitter's 2014 Review
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
The World Cup was the most tweeted about event ever, and Ellen ...
Telemundo Gets Spanish-Language Rights To World Cup
MediaDailyNews, Erik Sass - Friday, October 31, 2014
Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FIFA ...
NBC Sports Tries To Keep Soccer Fever Going
Marketing Daily, Aaron Baar - Tuesday, August 12, 2014
Coming off the hugely popular World Cup this summer, NBC Sports is ...
World Cup Winners Scored With Real-Time Relevance
MAD, Larissa Faw - Friday, August 1, 2014
The World Cup Final had 32.1 million tweets sent during the match ...
World Cup Ad Surge Boosts ITV
Around the Net In MAD London, Sean Hargrave - Wednesday, July 30, 2014
ITV has reported a 40% rise in pre-tax profits to GBP250m in ...
One In Three Think Nike Sponsored The World Cup
Around the Net In MAD London, Sean Hargrave - Monday, July 28, 2014
Nearly one in three consumers (30 percent) think Nike was an official ...
Coke Tops List Of Consumer-Recognised World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
Coca-Cola has topped the list of brands that consumers can recall as ...
Real-Time Marketing at the World Cup: What Worked, What Didn't, And What We Learned
Real-Time Daily, Dee Anna McPherson - Thursday, July 24, 2014
The 2014 FIFA World Cup has come to a close, much to ...
Coca-Cola Sales Fall Flat Despite World Cup Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
A huge World Cup marketing drive from Coca-Cola and the launch of ...
Adidas First World Cup Content Campaign Demonstrates Key Lessons
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
The Adidas "all in or nothing" content-driven campaign was a landmark in ...
The 5 Tiers Of Soccer Retail Activation - And What's To Come
Engage:Hispanics, Roberto Siewczynski - Thursday, July 17, 2014
Every four years we have a FIFA World Cup. And every four ...
Coca-Cola Leads World Cup Sponsors In Attracting New Social Fans
Around the Net In MAD London, Sean Hargrave - Wednesday, July 16, 2014
Coca-Cola was the most successful World Cup sponsor in attracting social fans. ...
World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
London Blog, Sean Hargrave - Wednesday, July 16, 2014
The sums involved in partnering with and sponsoring the World Cup are ...
The Rhythm of Soccer: Why World Cup Brands Need Music to Sell at Scale
MAD, Glenn Minerley - Tuesday, July 15, 2014
Remember the grating sound of the vuvuzela four years ago? This year, ...
Adidas Most Talked About Brand In Most Social World Cup Ever
Around the Net In MAD London, Sean Hargrave - Tuesday, July 15, 2014
It was the most 'talked about' social sporting event ever with more ...
Soccer Marketing Is On The Attack
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 15, 2014
The German national team famously overhauled its traditionally defensive-minded game into a ...
When Losing Is Winning
Marketing: Sports, Jim Yang - Tuesday, July 15, 2014
Now that the 2014 Fdration Internationale de Football Association (FIFA) World Cup ...
Snapchat Adds 'Story' To World Cup Final
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 14, 2014
Showing off its collaborative, live-event-capturing powers, Snapchat hitched its "Our Story" feature ...
Brands Rush To Congratulate Germany And Gotze
Around the Net In MAD London, Sean Hargrave - Monday, July 14, 2014
Brands were quick to take advantage of Germany's victory in the World ...
Are Beats by Dre, Kia World Cup Winners Or Losers?
MAD, Larissa Faw - Friday, July 11, 2014
You could ask viewers, like Ace Metrix did, or you can ask ...
World Cup 2014: A Marketer's Epilogue
Online Spin, Maarten Albarda - Monday, July 14, 2014
So that was FIFA World Cup 2014. Gary Lineker, former striker for ...
You Can See The World Cup Live, Give Or Take 10 Seconds
Around the Net in Video, P.J. Bednarski - Friday, July 11, 2014
The World Cup has broken records as the largest live event on ...
Why Social "Newsrooms" Skew Positive
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, July 10, 2014
Like a number of ad agencies, Google set up a “newsroom” to ...
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