- World Cup Sponsorships Not Always Smooth Ride
MediaDailyNews, Wayne Friedman - Tuesday, July 27, 2010
When it comes to pure awareness, not all global marketers witnessed improveme ...
- Did the World Cup Score for Web Video?
VidBlog, Steve Smith - Monday, July 19, 2010
Late last week Akamai announced that World Cup Soccer helped drive substanti ...
- Measuring The World Cup Social Buzz: What Players Have Endorsement Chops
Online Media Daily, Laurie Sullivan - Friday, July 2, 2010
Networked Insights, a social media company, has been tracking the buzz arou ...
- Ed:Blog: Going From <3 to H8
OMMA Magazine, OMMA Editors - Thursday, July 15, 2010
The T-shirt emblazoned with the hashtag #ny<3lebron given to us by T ...