- Yahoo's Mayer Says, Make Better Ads And Blockers Will Go Away
Around the Net in Video, P.J. Bednarski - Tuesday, September 29, 2015
“I really believe that commercials and ads make content better,” CEO Maris ...
- Yahoo Rolls Programmatic Under BrightRoll
Real-Time Daily, Laurie Sullivan - Monday, September 28, 2015
Starting today, all of Yahoo's programmatic advertising technology will connect under t ...
- Search's Zigzag Approach Could Cost Google Ad Dollars, Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2015
A study conducted by International Data Corporation on behalf of YP, present ...
- Details Of Google Customer Match And Your Gmail Address
SearchBlog, Laurie Sullivan - Tuesday, September 29, 2015
Remember the Gmail address you gave the clerk during checkout when maki ...
- Microsoft's Nadella, Yahoo's Mayer Among The Top 10 Highest Paid CEOs In Tech
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 28, 2015
Who are the three richest CEOs in tech? Satya Nadella, Microsoft CE ...
- When Mobile Apps Become Search's Gatekeeper
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 25, 2015
Browser-based search has been the gatekeeper to the Web for the pa ...
- The Search Position: First Isn't Always Best
SearchBlog, Laurie Sullivan - Thursday, September 17, 2015
Images in search engine query results will teach marketers to change the ...
- Images That Drive Action: Three Ways To Better Connect With Your Audience
Search & Performance Marketing Daily, Hobson Powell - Monday, September 14, 2015
Breaking through the clutter -- it's what all advertisers strive for. ...
- Pinterest Pushes Visual Search Optimization To Bring In Search Ad Dollars
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2015
Brand marketers and their agency partners are trying to figure out h ...
- Yahoo's Top European Executive Leaves
Around the Net In MAD London, Sean Hargrave - Friday, September 11, 2015
Dawn Airey, Yahoo's top European executive, is to leave the company ...
- Yahoo: IRS Denies Tax-Free Spinoff Request Of Alibaba
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 9, 2015
The Internal Revenue Service denied Yahoo's request for a tax-free spinoff, the compa ...
- Google Will Get $2 Of Every $5 Marketers Spend This Year On Digital Advertising In U.S.
SearchBlog, Laurie Sullivan - Tuesday, September 8, 2015
When put into dollars and cents, it's pretty incredible to think abo ...
- What's Next For The Ad Industry As It Adopts HTML5, Sunsets Flash
MediaDailyNews, Laurie Sullivan - Thursday, September 3, 2015
As browsers quickly drop their support for Flash, advertisers and their agen ...
- Using Non-Branded Keywords To Influence Branded Searches
SearchBlog, Laurie Sullivan - Thursday, September 3, 2015
How can marketers use native, video, and other media in non-branded keywo ...
- CBS To Stream 6 NFL Games, No Authentication Needed
Online Video Daily, P.J. Bednarski - Wednesday, September 2, 2015
CBS says the streams will be available on tablets, laptops and deskto ...
- SPENDA's Sweet Swap Campaign Goes Into Reruns On Yahoo, Tumblr
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2015
SPENDA will team up with Yahoo and Tumblr to relaunch a campaig ...