- Bouncy Emails: Firm Says Disabled Addresses Bounce When Yahoo Deletes Them
Email Insider, Ray Schultz - Tuesday, May 7, 2024
ZeroBounce says it has a solution for the decade-old problem of address ...
- 'Morning Brew' And Yahoo Finance Form Content Partnership
Publishers Daily, Ray Schultz - Wednesday, May 1, 2024
Yahoo Finance's market data will now appear in the Morning Brew newslet ...
- Opt-Outs Are In: North America Leads The World In This Behavior
Email Insider, Ray Schultz - Monday, April 22, 2024
A global increase is driven by opt-out activity in Europe, Optizmo repo ...
- Yahoo Finance Expands Content For Investors, Advertisers Too
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
A Yahoo Finance premium service will launch Monday with new content a ...
- Marissa Mayer Capitalizes On Mundane To Drive AI Photo-Sharing App
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
Demonstrating how AI can benefit all types of businesses, former Google ex ...
- Spam Free: Why Gmail And Yahoo Are Imposing Their New Rules Now
Email Insider, Ray Schultz - Thursday, March 21, 2024
Experts from both Google and Yahoo explained why they are imposing t ...
- DMARCation: More Ways To Comply With Gmail's New Rules
Email Insider, Ray Schultz - Thursday, February 29, 2024
An advisory on how to deal with Gmail's looming changes from Act- ...
- Gmail's Hard Line: Messages That Fail New Rules Are Already Being Rejected
Email Insider, Ray Schultz - Tuesday, February 6, 2024
All bulk emails must now be authenticated. By June, senders must al ...
- The New Game: Gmail, Yahoo Mail Changes Take Effect Feb. 1
Email Insider, Ray Schultz - Wednesday, January 31, 2024
Bulk senders - those sending 5,000 or more emails via Gmail ...
- Email With A Caveat: Consumers Prefer It, But Heartily Dislike Spam
Email Insider, Ray Schultz - Thursday, January 25, 2024
Brands must be ready to comply with new rules from Gmail a ...
- Off-The-Cuff Compliance: A Third Of Public Firms Not Ready For New Gmail, Yahoo Rules
Email Insider, Ray Schultz - Wednesday, January 10, 2024
U.S. firms are doing better on compliance than brands in other countrie ...
- The Align Design: Valimail To Help Senders Comply With Google, Yahoo Mail
Email Insider, Ray Schultz - Friday, January 5, 2024
Bulk email senders must comply with new sender authentication requirements from Gma ...
- Email Switchoff: Cox Turns Email Service Over To Yahoo Mail
Email Insider, Ray Schultz - Wednesday, January 3, 2024
Internet and mobile provider Cox is stepping away from email. But cox.n ...
- Mastering Spam: New Gmail And Yahoo Rules Take Effect In February
Email Insider, Ray Schultz - Friday, December 22, 2023
Email senders must protect consumers from unwanted emails, Litmus reports. ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Yahoo Finance Redesigns, Reduces Available Ad Units
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The goal is to avoid clickbait, reduce display ads by 40% a ...
- Yahoo Gets An Edge, Introduces New Video Ad Options
MAD, Fern Siegel - Friday, November 3, 2023
The Edge-2-Edge ad format fills any screen - laptop, desktop or mobil ...
- Advertisers Are Offered New Premium Formats By Yahoo
Publishers Daily, Ray Schultz - Thursday, November 2, 2023
The new platform can help advertisers with their designs in mobile, tabl ...
- Is CAN-SPAM Toast? The Old Law Does Not Serve Our More Complicated Age
Email Insider, Ray Schultz - Thursday, November 2, 2023
CAN-SPAM is less draconian than GDPR and what Gmail and Yahoo n ...
- Yahoo's Cookieless ID Becomes Available Through Twilio
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
The ad industry is undergoing a significant shift toward using first-party da ...
- Taboola Looks Forward To $1B In Annual Revenue From Yahoo Partnership
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
As Taboola's partnership with Yahoo goes live in the United States, t ...
- Marketers Split On How To Price Services
Search & Performance Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- Yahoo Spins Out Vespa, Its Enterprise AI-Scaling Engine
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Yahoo today announced the spinout of its enterprise AI-scaling engine Vespa ...
- Yahoo Advertising Joins Key Partners To Optimize CTV Ads
MAD, Fern Siegel - Friday, September 22, 2023
Yahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS Integrations
MediaDailyNews, Karlene Lukovitz - Thursday, September 21, 2023
The direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Yahoo Names Connie Loizos As EIC Of TechCrunch
Publishers Daily, Ray Schultz - Tuesday, August 29, 2023
Yahoo is also acquiring StrictlyVC, a newsletter started by Loizos in 2 ...
- Buried Gold: Yahoo Mail Uses AI To Help Shoppers Find Savings In Their Inbox
Email Insider, Ray Schultz - Monday, August 28, 2023
Long-forgotten discounts, gift cards and store credits can be pulled up a ...
- Yahoo Appoints Coleen O'Lear To Senior Position
Publishers Daily, Ray Schultz - Wednesday, August 2, 2023
O'Lear will be head of curation & platforms for Yahoo News. ...
- Yahoo Names Chipotle's Tressie Lieberman CMO
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Lieberman, former vice president of digital marketing at Chipotle, will lead Yahoo ...
- Yahoo Prepares To Go Public, Again
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 4, 2023
Yahoo CEO Jim Lanzone has a goal to take the company throu ...