- Datorama Closes Funding, Will Enhance Cross-Channel Attribution
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed ...
- Chromecast's Less-Is-More Mobile-to-TV Connection Could Be Brilliant
Mobile Insider, Steve Smith - Tuesday, July 30, 2013
Google made some impressive basic decisions in designing Chromecast, which puts almo ...
- Viacom Asks Appeals Court To Reinstate YouTube Case
PolicyBlog, Wendy Davis - Monday, July 29, 2013
In the latest chapter of its long-running feud with YouTube, Viacom ...
- Mobile Triggers Early Searches For Back-to-School Sales
Online Media Daily, Laurie Sullivan - Wednesday, July 24, 2013
Consumers got an early start shopping for back-to-school stuff this year looki ...
- To An Entire Generation, YouTube Is THE Channel -- And Content Creator
Video Insider, Ashkan Karbasfrooshan - Monday, July 22, 2013
Of late, we've heard a very vocal minority complain about YouTube's val ...
- Consumers Viewed 20 Billion Video Ads In June
Online Media Daily, Gavin O'Malley - Wednesday, July 17, 2013
Thanks in large part to the increasing mobility of the Web, U. ...
- How Google Is Hurting Ad Networks
Video Insider, Ashkan Karbasfrooshan - Monday, July 15, 2013
In 2007, before the economic apocalypse stopped everything in its tracks, t ...
- Fiat Sings The Body Electric
Marketing Daily, Karl Greenberg - Thursday, July 11, 2013
Fiat has a couple of things going on this month. First, a ...
- Home Page Ads Vary: Yahoo Declines, YouTube Diversifies Base
Online Media Daily, Mark Walsh - Thursday, July 11, 2013
Advertising on Yahoo's log-in page has also seen a steep decline, wi ...
- Wendy's Uses Tweets In Songs; Taps Nick Lachey
Marketing Daily, Karlene Lukovitz - Wednesday, July 10, 2013
Now that the burger, which features a soft-pretzel bun, is being official ...
- Dodge Borrows Pitbull To Pitch Dart To Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 11, 2013
The Spanish/English ad campaign features the artist whose handle is the na ...
- Fullscreen Revamps Management Tools
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 10, 2013
Fullscreen is rolling out new management tools to help video producers bett ...
- Fullscreen Intros YouTube Optimization Tool
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 10, 2013
Digital media company Fullscreen introduced a platform to help video creators a ...
- Swedish Gaming Vlogger World's Top YouTube Channel
Around the Net In OMD Europe, Nina Lentini - Monday, July 8, 2013
Rapper Psy's Gangnam Style video has now been watched more than 1.7 ...
- Under Armour 'Ready For August'
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
Under Armour is extending its largest-ever global campaign, "I Will", with ...
- Citgo 'Fueling Good' On Social
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
The social media component includes Citgo's Facebook page, Twitter, YouTube, Instagram a ...
- Downloads Or Subscribers? Evaluating YouTube's Place In Viewer Conversion Funnel
Video Insider, - Monday, July 8, 2013
Is amassing a large YouTube subscriber list the beginning or the e ...
- Attorney General Want Stricter YouTube Video Ad, Content Guidelines
Online Media Daily, Laurie Sullivan - Friday, July 5, 2013
The office of the Attorney General has put pressure on Google ...
- Chevrolet Gets 'Strong' For New Silverado
Marketing Daily, Karl Greenberg - Tuesday, July 2, 2013
General Motors' Chevrolet unit is launching a marketing campaign, "Strong," via dedicat ...
- Gaming Time Doubles On YouTube
Online Media Daily, Laurie Sullivan - Tuesday, July 2, 2013
The amount of time people spend watching gaming videos on YouTube mo ...