Thursday, July 30, 2015
  • Number Of Regular Linear TV Watchers Will Start To Fall In 2016

    The decline of linear TV viewing is in direct correlation with the increasing quantity and quality of content available online, both from short-form platforms like YouTube and long-form platforms like Netflix. ...Read the whole story

  • Next Year Will Be The 'Year Of' Mobile: For Video, Anyway

    As far as media consumption milestones go, 2016 could well be "the year" for two important media: mobile and video. According to new estimates released this morning by Publicis' ZenithOptimedia unit, next year will be the year more people watch video on a mobile device than a non-mobile device. The milestone is significant, the agency's analysts say, because online video itself is one of the fastest-growing media and is on the verge of disrupting an even more dominant video consumption platform: television, which will begin eroding for the first time. ...Read the whole story

  • NEW! Lean Cuisine Continues Rebranding With Campaign Celebrating Phenomenal Women

    Nestle's Lean Cuisine is continuing its rebranding campaign with the first of a series of online videos that celebrate phenomenal women. The first person highlighted is a young maternity nurse from Boston, who rides motorcycles, works the night shift and knits. Whatever she does, she goes all in. She also stocks the hospital freezer with Lean Cuisines for quick nourishment so she can get back to more important things, like helping expectant moms safely deliver their babies. The video ends with a call for additional nominees, so if you know a badass, phenomenal woman, Lean Cuisine wants you to nominate ... ...Read the whole story

  • OTT Services Seeing High Churn Rates

    "The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers equal to half or more of your current subscriber base is a huge problem." ...Read the whole story

  • Kimmel Brings Comedy Game For Adidas, Foot Locker

    The company hopes that adding Jimmy Kimmel will help it push the comedic edge it has tried to hone throughout the #Approved campaign. The ad promotes both the Adidas Originals ZX Flux Prism Sole and Red Galaxy models. ...Read the whole story

  • Digital Engagement Index

    HBO secured a spot on the leaderboard after releasing the trailer for upcoming documentary "Ferrell Takes The Field." The documentary airs Saturday, September 12 at 10 p.m., on HBO. ...Read the whole story

  • Madison Avenue Shifts $2 Billion Out Of 'Traditional' Media In 9 Months

    In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue's major agency holding companies have boosted their spending in digital media by $3 billion during a nine-month period ending with June 2015, and most of it came at the expense of traditional media. The data, which was released Wednesday by Standard Media Index, looked at the those months, because they happen to coincide with the so-called "broadcast year," which is the way TV networks and stations typically account for their advertising revenues. Not surprisingly, the biggest hit in Madison ... ...Read the whole story

  • TEN Ramps Up Sponsored Video Content

    The Enthusiast Network is ramping up its sponsored video content efforts. The most recent native video program highlights the capabilities of the new Toyota Tundra TRD Pro. ...Read the whole story

  • Horizon Sets Up New Division To Navigate Advanced TV Buying
  • Search Advertising Needs Stronger Connection To YouTube, Facebook Videos
Video Killed The TV Star

In 1979, the Buggles song, "Video Killed the Radio Star," topped the charts in 16 countries around the world. The song tells the tale of a radio star who is no longer relevant because he/she hasn't ...More