Wednesday, July 30, 2014
  • Visa Launches Visa Checkout, A Fast Way To Shop Online

    Visa launched a quick toll that makes online shopping faster than usual. Visa Checkout lets consumers pay for goods online, on any device, with just a few clicks. This is perfect for last-minute gift shoppers, as seen in two 15-second spots that launched last week. In "Last Minute Gift," a man really waits until the last minute to buy a bride and groom a wedding gift. The just-married couple are walking down the aisle when the man hits purchase. See it here. A woman is "Out of Time" when she makes a last-minute purchase on an airplane. That wrap dress ... ...Read the whole story

  • Reed's Ginger Brews Launches First Cable Ad Campaign

    Reed's Ginger Brews launched its first national cable advertising campaign in 25 years. The low-key, laid-back ad stars the company founder describing his love for ginger, promising viewers that once they try his ginger brew they will never drink ginger ale again. The monthlong campaign is running on Bravo, BBC America, Cooking Channel and HGTV and follows Reed around his beautiful home while he describes the fresh ingredients found in his ginger brew. The spot ends with consumer testimonials and Reed doing a back flip into his pool. See it here, created by Evans Media Group and Fusion Idea Lab. ...Read the whole story

  • ABC, 4C Insights Expand Alliance To Enhance Social, Sponsorships

    ABC says it will use social data to customize and evaluate big marketing deals in an exclusive arrangement with social media company 4C Insights. ABC and 4C will develop syndicated tools to bridge viewers' social activity with TV advertising offerings. ...Read the whole story

  • Global Ad Growth Up 6%, BRIC Leads Expansion

    Worldwide advertising growth will continue to move modestly higher this year, up nearly 6% -- with an emphasis on big gains from BRIC territories. BRIC -- Brazil, Russia, India, and China -- will take the top four spots when it comes to year-on-year percentage growth. Brazil will climb 12.8%; India, 11.3%; China, 11.1%; and Russia, 9.0%. ...Read the whole story

  • Budweiser Campaign Features Jay Z, Rihanna

    Budweiser's 2014 "Made For Music" effort includes creative featuring Jay Z and Rihanna as well as a six-part series chronicling the brand's search for undiscovered talent. The global campaign will run in more than 85 countries. ...Read the whole story

  • Syndie Shows Enjoy Viewer Uptick

    Through 10 months of the TV syndication season, top game, court and talk shows have generally improved their overall viewership results versus the same period a year ago. ...Read the whole story

  • BRIC Cements Big Global Ad Increase This Year

    The global average forecast is based on nation-by-nation weighted spend reported from ad agencies, media monitoring companies, analysts, Warc's own team and other industry bodies. ...Read the whole story

  • Dunkin' In Multi-Element 'Shark Week' Partnership

    According to Hill Holliday VP director of experience design Jamie Scheu, this marks the first time that a paid advertiser has created an Xbox One interactive experience for live TV programming. ...Read the whole story

  • Nielsen Revs Up 15%, Stronger Demand For Digital
Meet Purple Cloud Messaging Technology To Bridge Search, Physical Stores

Purple Cloud, a mobile communications platform, uses several types of technology to connect consumers to employees at businesses through digital location, messages, voice chat and images. It's similar to Google Chat or Microsoft Skype, but it ...More