Friday, May 29, 2015
  • Outback Uses Instagram, TV to Make Its Steaks Stars Again

    The brand's steak "authority" is being dramatized by urging consumers to sign an online petition to make steak America's "first official food." The petition, posted online on May 27, is being promoted on the brand's social media channels. ...Read the whole story

  • NEW! Kristen Bell, Dax Shepard Continue With Parental Cuteness In Samsung Ads

    The latest Samsung ads starring Kristen Bell and Dax Shepard feature a functional array of Samsung products and leave viewers yearning for Bell and Shepard to be their next-door neighbors. In the first ad, the couple hosts a last-minute dinner party that showcases Samsung kitchen, laundry and cleaning products. My personal favorite was the dual-door range stove that cooks two different meals at different temperatures. Yum. Watch it here. The next ad starts off with a tragic event: a child's beloved stuffed animal gets dirty. Shepard hauls it to the Samsung top load washing machine that has a built-in sink ... ...Read the whole story

  • Lower Broadcast Viewership Could Impact Syndie Revs

    Renewals of new broadcast TV shows continue to record lower average ratings. Such stats could lead to syndication revenue problems for TV media companies in the future. Still, networks continue to give freshman shows with lower viewer rates a second season. ...Read the whole story

  • NBC Sports Scores With UK Premier League

    While scandal rocks overall FIFA leadership -- and the business of the global game of football -- NBC Sports claims some positive results as it relates to the strong U.K. Premier League viewership for the season just completed. ...Read the whole story

  • Sanuk Hits Summer Festivals, Taps Kimmel For Branded Segment

    This week ad shop Ignited created a viral product placement promotion with Jimmy Kimmel that featured Kimmel's Cousin Sal teasing random bystanders enticed with the opportunity to receive free Sanuk sandals. The pre-recorded clip showed people standing in a "circle of comfort" while withstanding various challenges, like being hugged by a stranger or having someone breathe in their face after eating an onion. The concept was designed to demonstrate that no matter how uncomfortable a situation, Sanuk shoes will always keep people comfortable. The effort will be supported with an integrated digital and social campaign. ...Read the whole story

  • Programmatic TV Budgets To Rise From 4% To 17% By 2019

    The programmatic marketplace continues to expand and mature, according to a new programmatic advertising report from IPG Mediabrands' Magna Global. As initially reported by Advertising Age, Magna predicts that programmatic TV -- which includes both audience-buying and household addressable -- will represent 4% of TV budgets in 2015 before climbing to 17% by 2019. Magna estimates that marketers will spend over $10 billion on programmatic TV by 2019, up from about $2.5 billion this year. ...Read the whole story

  • 2 Industry Vets Join Content Shop Contend

    Jon Sneider joins as CMO/EVP Client Partnership and will be responsible for marketing Contend, as well as leading all verticals of new business development and overseeing client services within the company. Kate Shepherd has been named EVP of content. Both report to CEO/Founder Steven Amato. ...Read the whole story

Around The Net

Future TV Ads Will Be Ultimate Enabler Of Impulse Shoppers

The next wave of online video ads-an instant ad-to-purchase model-will be truly revolutionary. This strategy will allow consumers to see an ad, and instantly purchase the product or service without having to click through to a ...More