Monday, December 5, 2016

    Around The Net

    • American Express Teams Up With Channel 4 To Support Small RetailersCampaign

      American Express has partnered with Channel 4 to promote small retail businesses around the country. Gok Wan, George Clarke, Anna Richardson and Ade Adepitan are featured in an ad talking about their favourite small shop, celebrating the "hidden gems" on UK high streets. It launched last night during Humans on 4 December on Channel 4. The ad will run until December 18th. ...Read the whole story

    • The Weather Company On Programmatic And Ad FraudEconsultancy

      Econsultancy speaks with Jeremy Hlavacek, VP of Global Automated Monetization at The Weather Company where he heads up programmatic ad sales. While Hlavacek says ad fraud is a big problem "the good news is that advertisers are getting a lot more serious about that issue to the benefit of companies like Weather, which can offer premium inventory at scale without any of the worries of fraud, viewability and non-human traffic. ...We want people to buy real legitimate impressions." For 2017, he says Weather's looking to apply its data "across all media. Display is great but social advertising, outdoor advertising and ... ...Read the whole story

    Why Facebook Is Smashing YouTube For Festive Video Discovery

    Facebook was responsible for nine in ten interactions with a Christmas tv ad and 60% of views. A clear line is emerging between the leader in video discovery and the top video destination. ...More