Wednesday, July 1, 2015
  • Women's World Cup Kicks Into High Gear

    A big-time Women's World Cup match where the U.S. beat Germany to get into the finals put Fox into the driver's seat on Tuesday. The soccer event, which ran in the 8 p.m. to 9 p.m. hour, posted a Tuesday night Nielsen high of a 3.0 rating/13 share among 18-49 viewers and 8.4 million overall viewers. ...Read the whole story

  • NEW! Sprint Goes 'All In' With David Beckham And New Pricing Plan

    Sprint debuted an "All-In" pricing plan that offers consumers a smartphone with unlimited talk, text and high-speed data for $80 a month. This amounts to $20 per month to lease a smartphone, and $60 per month for the data plan. Sprint enlisted will David Beckham to score a deal for himself, and the throngs of fans that follow him throughout the ad. Beckham visits each of Sprint's competitors: AT&T, Verizon and T-Mobile, looking for a decent phone plan that won't break the bank. Each brand advertises one price and then tacks on additional fees. Beckham don't play that. Whenever he ... ...Read the whole story

  • NBC Running Big NASCAR Ad And Promotional Campaign

    Phil Berguson, SVP marketing at the network, tells "Marketing Daily" that the campaign is big, and designed to bring in a new audience. "It's been a number of years since NASCAR has been on NBC, so we are putting tremendous effort behind it." ...Read the whole story

  • Subaru Impreza Can Handle Potholes And A-holes

    Just how much can the Subaru Impreza handle? Think rough terrain, bad weather, bad drivers and distracted pedestrians. Various Impreza owners are shown during happy moments and fits of rage. The car can hold items for an impromptu birthday meet-up, a construction tie-up, potholes, mudholes, a pedestrian who walks into a stopped car, and an erratic driver. But does it cook bacon? If it doesn't, I'm not interested. Watch the ad here, created by Red Urban. John Mastromonaco of Untitled Films directed the ad, edited by Marc Langley of Rooster Post. ...Read the whole story

  • National Park Foundation Launches 'Find Your Park' Campaign

    To support the National Park Service centennial in 2016, the NPS and the National Park Foundation has launched a 60-second TV spot called "Find Your Park." Beautiful shots of birds, trees, mountains and oceans are shown throughout the ad, which then pays tribute to important historical figures like Harriet Tubman, Thomas Edison, and Abraham Lincoln. ...Read the whole story

  • Ad-Supported Cable Takes A Hit, All But 5 Nets Lose Viewers

    Many top cable networks took another decided hit in viewership in the second quarter of 2015 versus the same period of the year before. Only five of the top 20 ad-supported cable networks showed overall prime-time viewer gains in the second quarter of this year versus, according to Nielsen, versus the same period a year ago. ...Read the whole story

  • Fox Networks Upfront Holds Steady

    Fox Networks has concluded its upfront negotiations -- for all its broadcast and cable channels -- at the same dollar volume as a year ago, according to media executives. This past season, Fox was hit with major viewership declines across many demographics -- around 20% -- versus a year ago. ...Read the whole story

  • Rodale Signs TV Development Deal

    Another big magazine publisher is jumping into the TV business: health and fitness publisher Rodale Inc. has signed a deal with United Talent Agency to create scripted and unscripted programming for a variety of media platforms. This is the first time that Rodale has signed up for representation by a Hollywood agency. ...Read the whole story

  • AT&T Expects $49 Billion DirecTV Merger To Close Soon
  • Media Deals See Uptick, Hit $36B
  • BBH Gets 'Hungry' For New Great Nations Eat Campaign
Happy, Happy, Joy, Joy: The Death And Life of 'Happy-ish'

Let's face it: With the (crushingly disappointing) ending of "Mad Men" (apple trees and honey bees, anyone?) lo those many weeks ago (not that I'm bitter), I found it hard to light upon a replacement that ...More