Friday, November 21, 2014
  • NEW! Amy Poehler Continues To Delight In Latest Old Navy Ad

    Old Navy launched another amusing spot starring Amy Poehler. This time around, Poehler plays a pretentious hostess at a trendy restaurant who derives pleasure from rejecting patrons who try and snag a table sans reservations. In "No Reservations (About These Coats)," a stylish couple enter the hotspot eatery without a reservation. A pink-haired Poehler laughs at them until she takes a closer look at their coats. Poehler wants the coats off their backs and is willing to throw in a reservation to the exclusive restaurant as a trade-off. The couple inform Poehler that the coats are available on the cheap ... ...Read the whole story

  • Turner Networks Return To Dish

    Dish Network carriage deals are coming and potentially going -- with Turner Broadcasting one of those that is arriving. The nearly month-long standoff between the satellite pay TV provider and Time Warner cable network group returns Turner networks CNN, Cartoon Network, Adult Swim, truTV, TCM, HLN, CNN en Espanol and Boomerang -- and extends carriage deals of TBS and TNT -- to Dish subscribers. ...Read the whole story

  • Supreme Court Loss Forces Aereo Into Bankruptcy

    Online video distributor Aereo, which suspended operations shortly after its Supreme Court defeat in June, said on Friday that it filed for bankruptcy. The Barry Diller-backed start-up launched in New York two years ago and expanded to 12 cities before ceasing operations in June, three days after the Supreme Court ruled that the service infringed broadcasters' copyrights. ...Read the whole story

  • Global Media Viewing Up, Mobile Consumption Doubles

    Global media consumption rose over six hours per week in 2013 versus a year ago -- with still-surging digital media a main factor. Worldwide media usage grew 2.8% to 43.78 hours a week. Mobile media is expected to be the fastest-growing component of all digital media, more than doubling to 2.96 hours a week in 2018 from 1.35 hours a week in 2013. ...Read the whole story

  • Sprint CEO Stars In New Hispanic Campaign

    Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad takes advantage of Claure's own background as a native-born Bolivian immigrant to the U.S. in order to forge a connection with Hispanic consumers. ...Read the whole story

  • Southern California Dealers Bring Back Helpful Honda Guys

    The organization's TV and social channels are running a series of new ads, and behind-the-scenes bloopers. In the ads, the "Guys in Blue" do "random acts of kindness," a staple of the campaign narrative. They surprise Santa, his elves and the Nutcracker. ...Read the whole story

  • NEW! Geico Launches Final 'Did You Know' Ad

    GEICO is done with ads running under its "Did You Know" umbrella. The final installment in the campaign involves a genie who takes wish requests a bit too literally. In addition to the spot, there's an online sitcom called "The Genie and Me" highlighting how living with a genie can be a real pain. ...Read the whole story

  • CNBC Employs Kensho To Enhance Financial News

    NBCUniversal's CNBC has invested in Kensho, a real-time analytics platform for investment professionals that will be used on-air by business journalists. Beginning November 20, CNBC will debut "Kensho Stats Box," enabling CNBC journalists to use Kensho technology for research and analytic insights that will provide historical context around market-changing events. ...Read the whole story

  • OTT Services Predicted To Hit $5.8 In 2014
  • Tribune Broadcasting Partners With Taboola For TV Sites, Mobile
Netflix Should Mull Future Without Upsetting Too Much Of Big Media's Applecart

Netflix is planning an event about the "future of TV" that will feature partners, "friends" and other folks from networks, movie studios and other related companies. That's good news. Futuristic renderings of TV's landscape are nee ...More