Friday, August 29, 2014
  • NEW! Bissell Employee Eats Off Subway Floor To Prove Product Efficiency

    Bissell employee Ravi Dalchand is a shoe-in for employee of the year. Hopefully his prize includes a round of vaccinations. To prove how efficient the Bissell Symphony All-in-One Vacuum and Steam Mop cleans floors, Dalchand, senior brand manager of Bissell Canada, cleaned up a section of a subway platform and then ate off it. The gross factor here is through the roof and apparently the floor is clean enough to eat off. The video was filmed in Toronto at the Bay and Bloor subway station. Once Dalchand cleaned a portion of floor, he dumped a container of pasta and started ... ...Read the whole story

  • 'Sesame Street' Launches Cookie Monster App

    "Sesame Street" turns 45 this season and to sustain its digital relevance, PBS Kids and Sesame Workshop are debuting their first app, Cookie Monster's Challenge, geared to 3- to-5-year-old kids. "Sesame Street" has long utilized TV to help children build educational skills. ...Read the whole story

  • Social Nets Don't Drive TV Engagement

    There has been a lot made of the connection -- or lack thereof -- between social media and TV viewership and ratings. Adding to the debate, new research from Hub Entertainment Research suggests that top social networks do little to drive show discovery and engagement. Some 58% of respondents reported finding out about a new show through some type of advertising. ...Read the whole story

  • Mediassociates Partners With FuturesMedia To Automate Linear TV Buying Process

    Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ad tech firm FuturesMedia to support "programmatic TV" media-buying. "The technology enables us to work directly with existing and new suppliers with real-time access to TV ad inventory, for reduced costs and improved buying processes," stated Andrea Marder, VP of global media planning and buying at Mediassociates. ...Read the whole story

  • FilmOn Appeals Contempt Finding In New York

    Streaming video company FilmOn is appealing an order holding the company in contempt and directing it to pay around $150,000 in sanctions and legal bills. The contempt dispute marked the most recent battle in a fight dating to 2010, when a coalition of broadcasters first sued FilmOn. ...Read the whole story

  • Mag Bag: Meredith, Net2TV To Launch 'BHG' Streaming Show

    Meredith Corp. is partnering with Net2TV to launch a new streaming on-demand TV show, based on the Better Homes and Gardens brand. The new 30-minute program, which premiered August 27, will air twice a month and is available to viewers with Internet-connected televisions. ...Read the whole story

  • Puma Adds New Channels To Its 'Forever Faster' Campaign

    The digital portion of the campaign-created by DigitasLBi-is kicking off now. Videos and social media platforms are at the core of the digital effort. ...Read the whole story

Around The Net

It's Not TV, It's MHO

As far as industries go, the TV advertising business is one of the most powerful examples of the notion that culture really does eat strategy. I guess it's because TV is such a powerful force within ...More