Forget champagne glasses. Networks had to be toasting with Pepsi cans this week. It's always welcome when a wealthy marketer hits a trouble spot and tries to spend its way … Read the whole story
The good news is that U.S. ad economy expanded 6.5% in 2010. The bad news is that some major media - especially print media … Read the whole story
CBS Sports and Turner Sports say their multi-network airing of Thursday's second-round coverage, which featured many big name teams, posted ratings 24% higher than … Read the whole story
There are more executive changes at NBC Universal's big cable network: USA Network has named network veterans Chris McCumber and Jeff Wachtel as its … Read the whole story
Heineken USA's Tecate beer brand, which up to now has focused its U.S. marketing on Mexican male immigrants, is expanding its target audience to … Read the whole story
Syndication in the 2010-2011 season has seen much of the same erosion as in previous years. Many shows this season are under their levels … Read the whole story
Media companies have been touting the resurgence of the auto category and a Wall Street analyst has put an estimate on it: Spending was … Read the whole story
As a sponsorship-driven network, devoid of the usual slate of 30-second commercials, the Disney Channel continues to push a different marketing message to TV … Read the whole story
The tide appears to be shifting back in the fast-food chain's favor. Taco Bell's "buzz score" among adults (asking whether they've heard anything about … Read the whole story
Comcast's challenge to unlock the value of non-core or declining assets has been thrown into high gear by The Blackstone Group's move to sell … Read the whole story
Rob Frydlewicz is best known as a veteran agency researcher at agencies such as NWAyer, FCB and Carat. And now he has expanded his … Read the whole story
We could fill up several columns with definitions that apply to the concept of digital media, technology and platforms. Continuing on the Digital theme … Read the whole story
How do you market an original TV show when you don't have a place to run promos? When your customers aren't sure where to … Read the whole story
ome of the OTT "over the top" providers politicize their mission by directly attacking the cable and broadcast industries, supposedly on behalf of abused … Read the whole story
Here's what one media executive said about the decision of A&E's History not to air the miniseries "The Kennedys": "They say 'it is not … Read the whole story