• Daily Deals Driving Real Revenue Online From Print, TV Broadcast, Radio

    Hearst's media services company LocalEdge will adopt Analog Analytic's Bigger Better Deal platform, a white-label daily deal service aimed at supporting local media companies and advertisers. The companies plan to announce the partnership Monday. The deals are tracked and optimized using an analytics platform and other technology. ...Read the whole story

  • Social Media Means More Than Social Channels

    "Facebook and Twitter audiences report themselves to be frequent recommenders in every category we look at," says Keller Fay's Brad Fay. "We find that people 13 to 69 who are Twitter audiences offer 100 weekly brand mentions -- they are very engaged in brands -- versus 65 for the general public. " But he added that traditional media also offers strong social value. ...Read the whole story

  • NCAA 'Madness' Online Viewing Up 47%

    A clue that traffic for the online streaming of NCAA tourney games was significant this weekend came as the live feed frequently staggered. On Monday, Turner and CBS said that so far this year, there has been a 47% increase in total visits to the free "March Madness on Demand" offering of every game online. ...Read the whole story

  • NBC TV Relies On 'Talent' And 'Voice'

    NBC hasn't had much luck in the regular season for the last few years. But it has had decent success in the summer. The network will look to build on its top-rated "America's Got Talent," which is going into its sixth season, and newcomer "The Voice" from Mark Burnett. ...Read the whole story

  • 'Dancing' Glides Into Strong Position

    The new season of ABC's "Dancing with the Stars" lifted the network to an expected big Monday night -- a hefty 5.1 rating. And it gave the network's "Castle" a big lift at 9. ...Read the whole story

  • TV Land Greenlights 3 Original Series

    TV Land, which has been laughing all the way to the ratings bank, will look to continue the momentum with two more new comedies, including one with former "The Nanny" star Fran Drescher. ...Read the whole story

  • Univision Taps Lazarus To Head Sales For Its New Networks

    In the latest sign that it plans to launch several new networks, Univision has named an executive to head sales for the new outlets. Peter Lazarus -- who has led sales at flagship Univision, TeleFutura and Galavisión networks -- becomes executive vice president, sales strategy-new networks. ...Read the whole story

  • Nokia Debuts TV Ads For E7 Smartphone

    Nokia's recently announced alliance with Microsoft to help take on both Apple and Google in the smartphone market won't produce jointly developed phones until next year. Until then, Nokia is still pushing its latest Symbian-powered smartphones, like the E7, in a global campaign. ...Read the whole story

The Resurgence Of... Research?

As the Advertising Research Foundation opens its 75th Anniversary Annual Convention this week, it is fitting to take another look at the discipline of research and measurement in the context of today's vastly changed MediaTech environment. And guess what? It's sexy. It's hot, it's where creative thinking is required and is being applied to address the issues vexing CMOs and their agencies all over town. Really? ...More

  • Is 'Glee' Good For Marketing The Music Industry -- Or Is The Music Industry Good For 'Glee'?

    What's the marketing problem with "Glee" for some musicians? Not everyone -- from Barbra Streisand to Dave Grohl of the Foo Fighters -- is exactly pining to be associated with the Fox show. (Streisand originally had some frank comments about the show, then apologized). ...More

  • TV Ad Spending Led The Rising Tide Last Year

    According to a recent report from Kantar Media, total advertising expenditures increased 6.5% in 2010 and finished the year at $131.1 billion. Ad spending during the fourth quarter of 2010 was up 7.0% versus last year, propelled by the long-tail of small advertisers outside the Top 1000. ...More

  • Finding And Mining Media Data In The Middle

    Last week I attended a Roundtable Breakfast at the Paley Center with Google's Marissa Mayer. She mentioned a content-recommendation study at Carnegie Mellon that piqued my interest. The project, dubbed Elvis, had found that collaborative filtering -- aka recommendations -- is most effective and most interesting when it relies not on a largest-possible sample of participants, but on a midsize sample that allows for serendipity. ...More

  • Are We Losing Some Historic TV Images?

    A major earthquake leading to a tsunami that swallows not just homes, but people and everything in its wake -- that may seem incomprehensible. Now it seems the laws of nature want to extend collateral damage to some TV news history. ...More