by Wayne Friedman
For the fourth consecutive quarter in a row, major TV station groups posted eye-popping double-digit gains -- and saw rising profit margins, some nearing … Read the whole story
by Laurie Sullivan
Advertisers will spend 17.8% of online ad budgets for local this year, up from 14.9%, or $13.5 billion, according to Borrell Associates. The Benchmarking … Read the whole story
by Wayne Friedman
Confirming many reports of a strong comeback, local broadcast stations had a big 23.5% rise in 2010 advertising revenue versus the previous year. Syndication … Read the whole story
by Aaron Baar
Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," which encourages people to substitute the dairy milk in their lives -- in … Read the whole story
by Wayne Friedman
Fox Business Network is still a work in progress -- now 3.5 years old. But it's grown; up 14% among 25-54s. It still trails … Read the whole story
by Karl Greenberg
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are among the brands activating against the centennial of the Indianapolis 500 race on … Read the whole story
by Karlene Lukovitz
A new, limited-edition flavor of Snapple is carrying the name of a TV show -- CBS's "The Amazing Race" -- on its label, as … Read the whole story
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by David Goetzl
FX, the general entertainment network that has added high-profile sports as it goes against up TBS and TNT, will carry a college football game … Read the whole story
by David Goetzl
Univision has waited eagerly for validation for its excitement about the U.S. Census results to indicate massive growth in its potential audience. Results on … Read the whole story
by Karl Greenberg
Americans who dream about having a Porsche in their garage don't have to envision leaving it there until the weekend. That's the message of … Read the whole story
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by David Goetzl
The Hub, the fledgling kids/family network from Discovery and Hasbro, will debut nine original new shows, including a limited series featuring an animated Warren … Read the whole story
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by Joe Mandese
Two digital media industry pioneers - Adam Gerber and Joe Marchese - officially jumped to senior marketing roles at traditional media companies Thursday, marking … Read the whole story
by David Goetzl
Turner and CBS said viewership for Thursday's first batch of Sweet 16 games improved on last year by 14%, as the NCAA tournament moved … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
The television advertising measurement system has been broken for a long time. Television remains the biggest ad bucket around, at more than $70 billion, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Stop the storyline and sell me some product. But take your chances with what comes next. Two heavy-handed branded entertainment messages will now subtract … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
But since I can't totally ignore March Madness, due to its ever-present availability -- with every game to be seen on CBS, TNT, TBS … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Consumers love to grouse about bad experiences when it comes to products and services. But if you were to include all big-name consumer brands … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Does one name and one brand always equal one "network"? Sounds like a lot for one person to handle. You might have put Oprah … Read the whole story