It was just perfect that on an HBO preview special for the final season of "Entourage," Kevin Dillon asks his co-stars whether they thought the show would succeed. They agree … Read the whole story
The sprawling Nexstar station group, which operates 63 TV station nationwide, is exploring a sale once again. A 2007 effort was scuttled as the … Read the whole story
As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements … Read the whole story
Apple Inc. could be making an unusual bid for the networks'-owned video service Hulu. Apple is considering a move for the popular premium video … Read the whole story
The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34. For all online viewers, … Read the whole story
While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography … Read the whole story
The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to … Read the whole story
Verizon increased its subscriber rolls for its FiOS TV service in the second quarter at a faster pace than in the same period a … Read the whole story
HD commercials now comprise almost 20% of all TV commercials -- about double the share they had a year ago. The spike is due … Read the whole story
Pandora's push to become a multiplatform service got a boost this week with Verizon's announcement that it will make the personalized Internet radio service … Read the whole story
Television's program development system remains largely devoid of core incubator creativity, where cost-effective risk and failure can render something new. Read the whole story
Advocacy group Free Press recently launched a new initiative aimed at exposing what it calls "covert consolidation" in the media industry. As part of … Read the whole story
In roughly two months, the long-running ABC soap opera "All My Children" will end its run on the network -- and three days after … Read the whole story
We have all seen countless consumer-invented TV commercials and other consumer-inspired messaging -- for Doritos and other popular brands, especially during big TV events … Read the whole story
I attended the Social TV Summit in Los Angeles yesterday. As the summit's title suggests, it was a day spent listening and talking about … Read the whole story
When I was on the media agency side of the business, and sat through numerous upfront presentations, there would generally be at least one … Read the whole story
Summer is the time for networks to drive big awareness for the fall season -- especially for new shows. But sometimes with a change … Read the whole story