• Nexstar Back On Sales Block

    The sprawling Nexstar station group, which operates 63 TV station nationwide, is exploring a sale once again. A 2007 effort was scuttled as the economy weakened. ...Read the whole story

  • Ogilvy Debuts Specialty Video Practice, Pushes Engagement

    As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements that place viewers directly into the sales funnel. ...Read the whole story

  • Apple Source: May Bid For Hulu

    Apple Inc. could be making an unusual bid for the networks'-owned video service Hulu. Apple is considering a move for the popular premium video site, which estimates say could carry a $2 billion price tag. ...Read the whole story

  • Study: 30% Watch Videos On Emerging Devices

    The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34. For all online viewers, consumer-generated videos uploaded to sites such as YouTube rose from 33% to 46%. Full-length TV rose from 25% to 30% ...Read the whole story

  • Reebok Kicks Off 'Reethym Of Lite' Campaign

    While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography from Hi-Hat, as lasers, smoke and an acrylic box create a multidimensional Classic R, enclosed within a box. ...Read the whole story

  • Casio Vignettes Show Off Phone's Toughness

    The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to show off its military-grade specifications, which include being able to withstand extreme temperatures, vibration, drops and submersion. ...Read the whole story

  • Verizon Ups FiOS Rolls, Boasts Of Upscale Customers

    Verizon increased its subscriber rolls for its FiOS TV service in the second quarter at a faster pace than in the same period a year ago. The telco posted a net gain of 184,000 customers, above the 174,000 in the same period in 2010. ...Read the whole story

  • HD Spots Grab 20% Of TV Ad Inventory

    HD commercials now comprise almost 20% of all TV commercials -- about double the share they had a year ago. The spike is due to lower distribution costs and more local TV adoption of HD spots. ...Read the whole story

  • Verizon Brings Pandora To FiOS TV

    Pandora's push to become a multiplatform service got a boost this week with Verizon's announcement that it will make the personalized Internet radio service available to FiOS TV subscribers in major media markets. ...Read the whole story

TV Needs Bolder Initiatives: The Right To Fail

Television's program development system remains largely devoid of core incubator creativity, where cost-effective risk and failure can render something new. ...More

  • Threatened With Suit, Newport Television Backs Down From YouTube Copyright Claim

    Advocacy group Free Press recently launched a new initiative aimed at exposing what it calls "covert consolidation" in the media industry. As part of the campaign, the group created a short video with examples of how different local TV stations are sharing anchors, reporters, footage of interviews and even Web sites. Newport Television, a media company based in Kansas City, Mo., responded by demanding that YouTube take down the video. ...More

  • 'All My Children' TV to Web Transfer Could Change Everything!

    In roughly two months, the long-running ABC soap opera "All My Children" will end its run on the network -- and three days after that, thanks to an unprecedented licensing agreement between ABC and the production company Prospect Park, it will enter the history books as the first broadcast television series to move intact from television to the Internet. If "AMC" succeeds there, either as a free advertiser-supported Web series, or on a pay-per-month or pay-per-view and/or download platform, everything we know about the production, distribution and potential longevity of broadcast and cable programming will likely change forever. ...More

  • What Would Consumer-Generated Marketing Do For Media Brands?

    We have all seen countless consumer-invented TV commercials and other consumer-inspired messaging -- for Doritos and other popular brands, especially during big TV events like the Super Bowl. What would happen if young millennials took a real whack at re-inventing -- or curating -- a media brand, like MTV, NBC, Netflix, or a Comcast Xfinity web brand? ...More

  • Social TV Marketing On Track For $12 Billion By 2020?

    I attended the Social TV Summit in Los Angeles yesterday. As the summit's title suggests, it was a day spent listening and talking about how social media is intersecting, enhancing and altering television viewing, media and advertising. It was a great conference and hit a hot topic at exactly the right time. ...More

  • The Commercial Value Index: All Rating Points Are Not Equal

    When I was on the media agency side of the business, and sat through numerous upfront presentations, there would generally be at least one or two cable networks trying to sell me on some sort of value index that went above and beyond just the Nielsen ratings. While some of these indexes were interesting, all were fundamentally flawed. A few years ago my buyers asked me to develop a better set of value factors that could be used for all clients -- value factors that I could not find fault with (and anyone who knows me understands how difficult that ...More

  • CBS' Summertime Buzz: Tease Me! Tease Me! And Promise To Please Me

    Summer is the time for networks to drive big awareness for the fall season -- especially for new shows. But sometimes with a change in characters, more marketing is needed. High on the list here is the obvious: CBS' "Two and a Half Men." What better to get our attention than an outdoor and print campaign showing -- what else -- three men, including new cast member Ashton Kutcher? Oh, by they way, they are naked behind a sign touting the start date of the new season. ...More