For a while now, some media pundits have questioned the future of the TV station industry. But at least for the present, television stations, apparently are among the most progressive … Read the whole story
Greg Ross, the VP of business extensions for GM, was in New York on Monday at Best Buy's flagship in Union Square. He tells … Read the whole story
Fox will slow down the consumption of its TV shows online with a new plan pushed by a deal with Dish Network. It has … Read the whole story
Rumblefish released an application programming interface Tuesday giving software developers a pipeline to integrate licensed music and soundtracks into mobile and Web applications through … Read the whole story
As Hulu and Netflix continue to square off, it's important to note key behavioral differences between their respective audiences. Eighty-nine percent of Hulu users … Read the whole story
New bells and whistles on Internet-connected televisions aren't going to waste: Over 60% of Internet-connected TV households use TV apps at least once per … Read the whole story
Moving toward a world of complete TV messaging targeting, Comcast and NBC Universal have adopted dynamic ad insertion for the company's video-on-demand programming. Spots … Read the whole story
Project Runway, the hit A+E Networks Lifetime reality show and designer competition that is debuting in its ninth season Thursday, will encourage fans to … Read the whole story
Looking for greater access to valuable set-top box data for its local TV research products, Nielsen has made a multi-year deal with Kantar Media … Read the whole story
Home 3D Entertainment isn't a priority for consumers currently, but awareness and exposure outside the home -- in movie theaters, retail venues, and from … Read the whole story
Allow me to demystify a monumental shift that is underway, hidden behind the buzzword of "the cloud." For those who don't care about the … Read the whole story
Cathy Hetzel, corporate president of Rentrak, is a pioneer in interactive television and set-top-box data. Her first role at Rentrak was to ascertain whether … Read the whole story
The changing face of the TV upfront market? You probably don't need anyone to drum you over the head concerning the improvement of cable … Read the whole story
Now here is a study in contrast between what seems to have the most impact on TV and what works online. Nielsen released its … Read the whole story
What a show, with dueling arguments and superstar spokesmen. But we can now announce a deal. It's done. Our long national nightmare is over. … Read the whole story
The NFL is coming back -- and TV marketers are breathing easier. But might they be gasping again? Back in April, NFL TV advertisers … Read the whole story