TVBlog
Bill Livek seems like he'd be good companion in a foxhole. The soft-spoken CEO of Rentrak exudes calm and generally eschews controversy, even as he leads an upstart business mounting … Read the whole story
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactured celebrity couple meant to attract tabloid coverage, encounter a T-Mobile lookalike in … Read the whole story
Internet connected TV sets are slowly growing -- now representing just 10% of all TV sets in U.S. TV homes -- with video game … Read the whole story
Belo, the station group with properties such as the ABC station in Dallas and NBC affiliate in Charlotte, has a deal allowing it to … Read the whole story
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story
The number one ad is the Bud Light "Dog Sitting" spot, which broke during the Super Bowl. The spot had the highest "likability" score … Read the whole story
No media company can claim to have mastered the Web, either as an audience engagement tool or revenue producer. TV stations and local news … Read the whole story
MTV Networks, which gave a boost to Rentrak's national TV measurement service with a 2010 deal to use its data, is no longer a … Read the whole story
TV producer Reveille has a development deal with Break Media to create original digital series for its network, which connects over 140 million people … Read the whole story
The campaign, for which the Knoxville, Tenn.-based agency secured backing from the Environmental Protection Agency's WaterSense program, as well as Bosch Home Appliances, Kohler, … Read the whole story
Honda has been running the Honda Civic Tour for ten years. But this is the first time the tour has brought back an original … Read the whole story
Current TV gave another indication Monday that it intends to take a news/public affairs analysis focus with the hiring of the former CNN Washington … Read the whole story
Although admittedly an "off year," mid-size Atlanta-based Gray Television claimed decent mid-single-digit percent increases in its advertising results for the second quarter. Read the whole story
- COMMENTARY
Central Falls, R.I. has a total municipal budget of $16.8 million, and a current fiscal year budget deficit of $5.6 million -- a deficit … Read the whole story
- COMMENTARY
Want to make something of those bigger losses the media companies are getting hit with as part of the stock market gyrations? On Monday, … Read the whole story
- COMMENTARY
The rising popularity of Internet video in combination with the advent of the smartphone and tablet computer places an obscure segment of the Internet … Read the whole story
- COMMENTARY
What do television and baseball have in common? Great data. That's one thing I've always loved about baseball, though I never was very good … Read the whole story
- COMMENTARY
This is a call to end the boxes -- all the boxes in front of our beautiful television screens. The trend is already there … Read the whole story
COMMENTARYAt the outset, let me cop to the fact that I am too old for this. I have directly experienced only one of the … Read the whole story
