Wednesday, August 31, 2011
  • Cable Experiences Little 'Breakage,' Advertisers Not Cutting Cords

    A Wall Street report Wednesday says that even with a bumpy economy, advertisers aren't pulling back on spending commitments made in the TV upfront market, while the scatter business remains robust. Also, national cable ad spending for 2011 is estimated to increase by 12%. ...Read the whole story

  • Gannett, Yahoo Widen Ad Alliance

    Gannett Co. and Yahoo are expanding a local advertising partnership under which the media company's newspapers and TV stations sell Yahoo inventory as part of their digital ad offerings. The companies will extend the year-old deal from nine to all of Gannett's 19 broadcast markets nationwide. ...Read the whole story

  • CNBC's Rovell Expands NBC Sports Coverage

    Darren Rovell will host a show this fall on the soon-to-named NBC Sports Network focusing on sports business, a topic he covers for CNBC. The series is part of a push by the NBC network, now known as Versus, to move widely into studio programming. ...Read the whole story

  • Muy Rico: Spanish-Language TV Tops $1.5B In Ad Rev

    With the U.S. Hispanic population growing, Spanish-language news media has fared better than its mainstream (English-language) counterparts, according to Pew Research Center. This continues to be the case despite the number of Hispanics born in the U.S., who are more likely to be bilingual or primarily English speakers. ...Read the whole story

  • NBC's WCAU Multicasts ACC Football

    In a sign of broadcasters continuing to experiment with multicast channels, the NBC station in Philadelphia will offer the ACC conference football games this year, which would have been unlikely without such real estate. ...Read the whole story

  • UTexas - Austin Ads Feature 3D Projections

    The campaign promoting the university on the new Longhorn Network and on broadcasts of UT games features footage of a video projection on UT Tower that spotlights famous alumni and uses 3D graphics to make the building look as if it is made of spinning blocks that fit together like puzzle pieces. ...Read the whole story

    'Real Artists Ship'

    The quote above is attributed to Steve Jobs, now the former CEO of Apple. What the quote means is the reason I admire what he has accomplished and will continue to influence as Apple's chairman. More ...More