Texas A&M Fans Need to Battle Verizon by David Goetzl

Texas A&M fans who subscribe to Verizon FiOS and do not drop it immediately are traitors and deserve to have their intelligence questioned. It's one thing to get knocked down in a fight, it's another to just lay there and let your wallet be taken. That's exactly what Verizon is doing to you by offering the Longhorn Network -- the 24/7 kiss-up to the University of Texas. By paying Verizon, you are sending money to UT, subsidizing a rival. One that holds a 75-37-5 record against you in football. ...Read the whole story

  • Cable Experiences Little 'Breakage,' Advertisers Not Cutting Cords by David Goetzl

    A Wall Street report Wednesday says that even with a bumpy economy, advertisers aren't pulling back on spending commitments made in the TV upfront market, while the scatter business remains robust. Also, national cable ad spending for 2011 is estimated to increase by 12%. ...Read the whole story

  • Gannett, Yahoo Widen Ad Alliance by Mark Walsh

    Gannett Co. and Yahoo are expanding a local advertising partnership under which the media company's newspapers and TV stations sell Yahoo inventory as part of their digital ad offerings. The companies will extend the year-old deal from nine to all of Gannett's 19 broadcast markets nationwide. ...Read the whole story

  • CNBC's Rovell Expands NBC Sports Coverage by David Goetzl

    Darren Rovell will host a show this fall on the soon-to-named NBC Sports Network focusing on sports business, a topic he covers for CNBC. The series is part of a push by the NBC network, now known as Versus, to move widely into studio programming. ...Read the whole story

  • Muy Rico: Spanish-Language TV Tops $1.5B In Ad Rev by Erik Sass

    With the U.S. Hispanic population growing, Spanish-language news media has fared better than its mainstream (English-language) counterparts, according to Pew Research Center. This continues to be the case despite the number of Hispanics born in the U.S., who are more likely to be bilingual or primarily English speakers. ...Read the whole story

  • NBC's WCAU Multicasts ACC Football by David Goetzl

    In a sign of broadcasters continuing to experiment with multicast channels, the NBC station in Philadelphia will offer the ACC conference football games this year, which would have been unlikely without such real estate. ...Read the whole story

  • education UTexas - Austin Ads Feature 3D Projections by Karl Greenberg

    The campaign promoting the university on the new Longhorn Network and on broadcasts of UT games features footage of a video projection on UT Tower that spotlights famous alumni and uses 3D graphics to make the building look as if it is made of spinning blocks that fit together like puzzle pieces. ...Read the whole story

'Real Artists Ship' by Bob DeSena

The quote above is attributed to Steve Jobs, now the former CEO of Apple. What the quote means is the reason I admire what he has accomplished and will continue to influence as Apple's chairman. More on that below. ...More

  • Grid And Bear It: Why Irene Was The Perfect Media Storm by Joe Mandese

    As far as media storms go, Irene may be the most powerful one ever recorded. Yes, it's true that by the time she made landfall in the most populated areas of the Eastern Seaboard, Irene had been downgraded from a genuine hurricane to just a really bad tropical storm, but her media effects were a magnitude greater than any weather-related phenomenon before her. ...More

  • TV's No-Freeloader Manifesto by Mark Lieberman

    Make sure the programming you pay for is going to entertain viewers who are interested in purchasing your product. Minimize freeloaders. Don't cut your ad budgets, cut the waste out of them. ...More

  • NBC's 'Whitney' Counsels Talk As 'Punishment' by Wayne Friedman

    The new ads for NBC's upcoming talk show "Whitney" advise women to talk to men about their relationships -- not as a communication tool but as a smackdown. ...More