• Election 2012 Brings Billions To TV Coffers

    Despite the uncertain economy, one revenue stream that local TV can count on next year is political money, and there's likely to be a record amount. Kantar Media CEO Kenneth Goldstein predicts at least $2.5 billion. ...Read the whole story

  • Audit Finds Nielsen's C3 Ratings Hurt Advertisers

    A provocative new analysis of the so-called C3 ratings system by media audit firm Ebiquity argues that it almost forces broadcasters to game the system -- to the potential disadvantage of many advertisers ...Read the whole story

  • Audi Shows America The Sordid Truth

    Audi's new advertising campaign for the 2012 A6 sedan is showing us our roads. The effort is all about how lousy American roads are becoming as our infrastructure falls apart -- and the only thing in good supply are morons and the criminally insane, who populate our highways in cars that shouldn't have gotten a pass at the DMV. ...Read the whole story

  • Netflix's Double Take: Debuts Qwikster As DVD Service

    Netflix now admits to messing up. But it won't change its pricing plan -- just a product name. Its big DVD-by-mail service will now be called Qwikster, and compete with its own management. ...Read the whole story

  • L.L. Bean Rolls Out New Ad Campaign

    In addition to underscoring the universally free shipping offer, it builds on the Freeport, Maine-based company's commitment to both customer service and quality, David Hughes, account director at GSD&M, which handles the account, tells Marketing Daily. ...Read the whole story

  • Kaiser Permanente Ads Encourage Better Health

    Created by Warren, Mich.-based Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, and that occurs when people activate three components, finding the reason, partner and activities that move them to a healthier lifestyle. ...Read the whole story

  • TRA Utilizes Adap.TV For Online Video Buys

    Media research company TRA is now moving to the Internet to help online advertisers with its product purchase/TV research. The company says this will allow advertisers to "fill in" their TV schedules with online video buys. ...Read the whole story

  • DirecTV's Nomad to Link DVR With iPad

    DirecTV is nearing the launch of Nomad, a product that will allow customers to transfer programming captured on an HD DVR to mobile devices and view it outside the home. ...Read the whole story

  • Video Viewers Embrace Tablets, Not Smartphones

    Video users' love of alternative screens doesn't appear to extend to mobile phones, whose small screens and slower network connections limit their appeal for watching TV shows and movies. The large screen of the home TV remains the favored way to watch video. ...Read the whole story

  • Ally Bank Launches 'People Sense' Campaign

    Ally Bank is launching its first new ad campaign in almost exactly one year. Creative centers on the concept of "people sense" -- or on the financial institution's goal of doing right by its customers, because it also makes good business sense. This is the first new work for Ally in almost exactly one year. ...Read the whole story

  • CW Bewitches With 'Secret Circle'

    In its season premiere, CW's "Secret Circle" posted a nice preliminary Nielsen 1.9 rating/5 share among the network's key women 18-34 viewers. Better still, this number was pretty close to the lead-in of "Vampire Diaries" season premiere, the net's hit. ...Read the whole story

  • ION Taps Sternberg To Head Sales Research

    Longtime TV programming analysis executive for media agencies, Steve Sternberg has been named senior vice president of sales research for ION Media Networks. ...Read the whole story

  • Birds Eye Aims To Shake Up Frozen Veggie Status Quo

    With the U.S. Department of Agriculture's new MyPlate icon driving home the message that healthy eating means making vegetables and fruits half of each meal and First Lady Michelle Obama aggressively promoting her "Let's Move" initiatives to stem childhood obesity, Birds Eye sees an unprecedented opportunity to get more of its frozen vegetables onto Americans' plates. ...Read the whole story

  • NBC Gets Laughs At 'Night'

    NBC had some good reason to cheer for its new comedies on Wednesday: In its season premiere, "Up All Night" nabbed a healthy Nielsen preliminary 3.7 rating/10 share at 10 p.m. ...Read the whole story

  • DirecTV Unhappy With Sports Narrowcasting

    Even with sports such a crucial part of its brand, DirecTV may be looking to trim costs by limiting the number of narrowcast sports networks it offers. CFO Patrick Doyle said DirecTV is looking to drive a harder bargain on rights fees. ...Read the whole story

  • Down Stream: Netflix's New Prices Lose Customers

    TV customers' anger at Netflix, once perceived as the "anti-cable" company, has now cost the company some real business -- and a hit on its stock price. Netflix expects to lose 600,000 subscribers -- as well as cutting its estimates by 1 million customers -- all due to its radical price changes. ...Read the whole story

Football, TV & The Ad-Edit Ratio

Football is a funny thing in the TV world. It drives ratings through the roof and audiences to sofas across the country for hours at a stretch. It's a powerful mix, and one that brings out the best advertisers have to offer. And yet, here's the kicker, so to speak: There's actually not much football action to watch during a football game. In the three-plus hours it takes to broadcast a supposedly 60-minute football game, do you know how much time the teams actually spend playing the sport? Not quite 11 minutes! ...More

  • Both Advertisers And Viewers Look For Media Efficiency

    Media waste is something TV advertisers talk about it when it comes to their media buys, especially these days. But what about consumers who are increasing looking improve their media efficiency -- in other words, paying for programming and channels they actually watch? ...More

  • Interactive Signs Promote TV Shows, Safety

    Part of the appeal of digital out-of-home signs is their potential for interactivity, which can be used to catch the attention of passersby in ways that static signs just can't. This week brought news of two new campaigns employing interactive DOOH signage to break through the visual clutter of everyday life. ...More

  • Emmy 2011: The Winners Are Tougher To Call Than Usual

    Few will dispute that voting members of the Academy of Television Arts & Sciences largely got it right this year. In most categories they chose the best shows and performers for Emmy nominations and kept their usual oversights to a minimum. That makes the competition tougher than usual and the winners more difficult to call, as we'll see on Sunday during the 63rd Annual Primetime Emmy Awards. ...More

  • Why Hulu's Next Heads May Roll

    "Heads will roll." You hear that on lot on TV. (Currently there's a rogue UBS trader in London who has "some 'splaining" to do.) But this phrase might also apply to Hulu's next owner -- namely, who will be making Hulu's TV content deals, and with what business model? ...More

  • Will the Next Broadcast/Cable System Negotiations Result in A La Carte Packaging?

    Is the cable TV subscription business ready to break? Most think it can't keep growing unchecked. Will Internet-driven Web video bypass and kill cable? Will connected, smart TVs do it? Many think it might. Will a double-dip recession cut into viewers' ability to pay those growing monthly bills? Will Netflix (or a similar player) break its back? ...More

  • Set-Top-Box Lexicon: Common Commercial Terms

    Last week we began a discussion of those ad-related terms that are common to both the established ad sales marketplace and the STB / Addressable Advertising marketplace (Set-Top-Box Lexicon:The Common Advertising Language). This week is a continuation of common industry accepted terms that relate to commercial packaging, scheduling and commoditizing. ...More

  • NBC Still 20% Behind Other Networks, In Only Really Important Business Category

    Whatever business metric value you like when looking at NBC in comparison to its broadcast rivals, probably the biggest metric comes down to this number: 20%. "No network has ever been as far behind financially as NBC is," said Steve Burke, president/CEO of NBC Universal, at a recent industry event. ...More