Give three top marketers credit for admitting there's a problem. That's the first step towards recovery. Trouble is, they also conceded there may not be much that can be done … Read the whole story
A week after unveiling an aggressive plan to convince the ad industry to use its new Facebook panel as the "GRP" for online advertising … Read the whole story
You weren't in a time warp, Bruce Horovitz assures us in USA Today, and pardon you if thinking you were while watching the likes … Read the whole story
News Corp. COO Chase Carey said the company has "no immediate plans" for a "Simpsons" cable channel. On the cable front, Carey said the … Read the whole story
In the second year of its efforts to convince the world that it makes more than copiers, Xerox is showcasing how it helps two … Read the whole story
Coming off some multiple consumer snafus, Netflix continues to make -- and extend -- its roster of nonexclusive licensing TV deals. The newest one … Read the whole story
Viacom ad growth is projected to come in below expectations in the current quarter, partly because of program scheduling matters, but the overall ad … Read the whole story
Even as Hulu -- a joint venture of ABC, Fox and NBCU -- is for sale, CEO Jason Kilar gave credit to the company's … Read the whole story
Social video analytics firm Visible Measures this morning said it closed on a $13 million round of financing led by DAG Ventures, but also … Read the whole story
Though there continues to be soaring prices for sports television programming, a senior Walt Disney executive doesn't believe extra sports-tier fees for TV consumers … Read the whole story
Time Warner Cable is looking to inject a little luxury into the television subscription space via a new ad campaign touting its nearly year-old … Read the whole story
Over the past five years, sports programming has climbed sharply among U.S. viewers -- with reality TV programming maintaining its position at the most … Read the whole story
Gas Station TV has secured an investment valued at $50 million from Wayne, a GE Energy business, to deploy the new inOvationTVSM media platform … Read the whole story
Perhaps the most highly touted show of the fall season, Fox's "X Factor" hit its starting note a bit flat in its season premiere … Read the whole story
Emilio Romano, who headed the parent of Mexicana airlines from 2004-07 along with various media roles, is taking over NBCUniversal's Telemundo unit as president. … Read the whole story
Netflix management defended its recent and dramatic business model changes -- price increases, branding shifts -- saying they responded quickly to a changing marketplace. … Read the whole story
t's not just the buying and selling of time and eyeballs that makes a marketplace. Metrics must be used to measure the quality and … Read the whole story
Look closer at social media numbers and TV ratings. Can you draw any conclusions? Exclusions? Fox spent much on marketing and public relations efforts … Read the whole story
Remember the 1980s meme about how hard it is to program a VCR? So insidious was this apparent difficulty that a system was developed … Read the whole story
Google's been on an acquisition spree lately, buying 10 companies since June. Meanwhile, Google's done a fall spring-clean, shutting down 10 products and features. … Read the whole story
Jeff Boehme, CRO of Kantar, started his career in broadcast at NBC. From there he immersed himself in local cable at the NCC, which … Read the whole story
So-called social TV marketing, and social media in general, comes down to the underlying message that word-of-mouth has always been about: "This [insert your … Read the whole story