• Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys

    A week after unveiling an aggressive plan to convince the ad industry to use its new Facebook panel as the "GRP" for online advertising and media buys, Nielsen Wednesday began informing clients about a major snafu with the one that generates GRPs for the multibillion television advertising marketplace. Nielsen said the glitch has been generating incorrect data for most of this year for GRPs and the reach and frequency estimates used as the basis for most TV advertising plans. Nielsen said the problem is under investigation, but some agency executives already believe it could lead to big problems with their ...Read the whole story

  • News Corp Nixes 'Simpson' Channel, Big Hopes For FX

    News Corp. COO Chase Carey said the company has "no immediate plans" for a "Simpsons" cable channel. On the cable front, Carey said the company has great expectations for FX, claiming it has the revenue and profit potential of a TNT or a USA. ...Read the whole story

  • Netflix, Discovery Nets Team For 2-Year TV Deal

    Coming off some multiple consumer snafus, Netflix continues to make -- and extend -- its roster of nonexclusive licensing TV deals. The newest one is with Discovery Communications. ...Read the whole story

  • Xerox: 'We're More Than A Copier Company'

    In the second year of its efforts to convince the world that it makes more than copiers, Xerox is showcasing how it helps two new businesses in different ways while looking to get more people involved via a Twitter contest. The Twitter-based sweepstakes asks people to complete the line, "To me, real business means ....", and add the hashtag #FlyWithXerox. One winner will win two round-trip tickets on Virgin America. ...Read the whole story

  • Viacom Ad Growth Will Dip To Single Digits

    Viacom ad growth is projected to come in below expectations in the current quarter, partly because of program scheduling matters, but the overall ad market remains robust, according to CEO Philippe Dauman. ...Read the whole story

  • Hulu To Invest $375M In Content

    Even as Hulu -- a joint venture of ABC, Fox and NBCU -- is for sale, CEO Jason Kilar gave credit to the company's backers for having the "courage to actually invest in this crazy thing" several years ago and to continue to give it freedom to innovate. ...Read the whole story

  • Disney Rejects Sports-Tier TV Fees

    Though there continues to be soaring prices for sports television programming, a senior Walt Disney executive doesn't believe extra sports-tier fees for TV consumers will work. Disney CFO Jay Rasulo calls ESPN "fiscally responsible." ...Read the whole story

  • Visible Measures Advances, Conde Nast Owner Targets TV Ad Dollars For Social Video

    Social video analytics firm Visible Measures this morning said it closed on a $13 million round of financing led by DAG Ventures, but also including Advance Publications, the owner of consumer magazine publisher Conde Nast, which publishes titles such as Wired, The New Yorker, Vanity Fair and Vogue, and related websites as well as Epicurious.com and reddit.com. Other backers in the round included existing investors: General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital. ...Read the whole story

  • Time Warner Cable Touts Service In TV Spot

    Time Warner Cable is looking to inject a little luxury into the television subscription space via a new ad campaign touting its nearly year-old SignatureHome packages. One spot begins with a woman dropping her robe to reveal a black silk nightgown getting into her bed with (presumably) her husband to watch some television, as onscreen text reads "Enhanced TV." ...Read the whole story

  • Reality TV Grabs Most Viewers, Sports Nabs 20%

    Over the past five years, sports programming has climbed sharply among U.S. viewers -- with reality TV programming maintaining its position at the most dominant TV genre. ...Read the whole story

  • Gas Station TV Rolls Out New Platform, Triples Audience

    Gas Station TV has secured an investment valued at $50 million from Wayne, a GE Energy business, to deploy the new inOvationTVSM media platform to thousands of gas stations nationwide. ...Read the whole story

  • 'X Factor' Strikes Chord Below Agency Forecast

    Perhaps the most highly touted show of the fall season, Fox's "X Factor" hit its starting note a bit flat in its season premiere -- coming in lower than media agencies' expectations. It scored a Nielsen preliminary 4.4 rating/12 share among 18-49s. ...Read the whole story

  • Romano To Telemundo President

    Emilio Romano, who headed the parent of Mexicana airlines from 2004-07 along with various media roles, is taking over NBCUniversal's Telemundo unit as president. The role includes oversight of the broadcast network, 14 stations and a production studio. ...Read the whole story

  • Netflix Defends Price Hike As Price Of Doing Business

    Netflix management defended its recent and dramatic business model changes -- price increases, branding shifts -- saying they responded quickly to a changing marketplace. Part of that change is the creation of Qwikster to handle its DVD business. ...Read the whole story

Pepsi Re-Rolls Out The Big Guns In 'X Factor' Debut Spots

You weren't in a time warp, Bruce Horovitz assures us in USA Today, and pardon you if thinking you were while watching the likes of the late Michael Jackson and Ray Charles pitching Pepsi on the debut of Simon Cowell's "The X Factor" on Fox last night. There were other no-need-for-last names megastars of another generation in the 60-second spot, dubbed "Music Icons," such as Brittany, Mariah, Kanye. But it also features a "Pepsi-exclusive remix" of the song, "Tonight is the Night" by Yonkers-own Outasight. ...More

  • Set-Top Box Lexicon: Common Measurement Language -- Averages and Proportions

    t's not just the buying and selling of time and eyeballs that makes a marketplace. Metrics must be used to measure the quality and quantity of the audiences. For the last two weeks, we provided some of the terms that were common to both the current ad sales marketplace and to the STB and Addressable Advertising arena. (Set-Top-Box Lexicon: Common Commercial Terms) This column explores some of the common audience measurement terms that can be used by all these platforms focusing on "Averages" and "Proportions": ...More

  • Not-So-'Glee'-ful Trends In Social Media And TV Ratings

    Look closer at social media numbers and TV ratings. Can you draw any conclusions? Exclusions? Fox spent much on marketing and public relations efforts for such new shows as "The X Factor" and "New Girl." Returning shows typically don't need as much. But perhaps "Glee" should have had a bit more. ...More

  • How Can I Run Ads On Connected TV When I Can't Figure Out How To Program My VCR?

    Remember the 1980s meme about how hard it is to program a VCR? So insidious was this apparent difficulty that a system was developed to abstract out the whole "start, end, channel" business: a "Plus Code" was assigned to each show and published in programming guides. One simply entered the corresponding code into his VCR and boom, done. All that work, just so that consumers could watch what they wanted, when they wanted to. More than two decades later, people still grapple with the same core problem -- is the content I want to watch available? Is it free? How ...More

  • Who Will Google Buy Next?

    Google's been on an acquisition spree lately, buying 10 companies since June. Meanwhile, Google's done a fall spring-clean, shutting down 10 products and features. The latest additions to the Google graveyard give us some insight into areas Google is NOT focused on, such as land (that's the opposite of cloud, right?) and man (Aardvark and Image Labeler proved no match for the machine). So what's Google's next move? I think it will be something in the TV space. ...More

  • Media Insights Q&A With Kantar's Jeff Boehme

    Jeff Boehme, CRO of Kantar, started his career in broadcast at NBC. From there he immersed himself in local cable at the NCC, which provided an excellent grounding in the potential of return-path data and its applications. From there to Nielsen and now at Kantar, Jeff is setting policy on data metrics and analytics. In my interview, Jeff talks about data as currency, the difference between MSO, Telco and Satco data, and offers some insights into what the future of research looks like. ...More

  • Social TV Marketing Is NOT Always Good News

    So-called social TV marketing, and social media in general, comes down to the underlying message that word-of-mouth has always been about: "This [insert your favorite TV/movie/song] comes from a friend whose taste you trust." Though I have lots of friends, they mostly don't have the same taste as I. That's fine with me. What happens next? It leaves me depending on strangers, stumbling onto media and entertainment I might like, or even counting on professional critics. ...More