Tuesday, October 18, 2011
  • Lindor Refreshes Packaging, TV Approach

    The new TV ad, scheduled to run through the holidays and the first half of next year in the U.S. and 28 other countries, continues to feature the "Do You Dream in Chocolate?" theme and Lindt's "Master Chocolatiers." ...Read the whole story

  • McDonald's Launches McTV, DOOH Network

    The world's largest and most-recognizable fast-food chain is bringing entertainment, news, sports and video content to diners, creating a substantial advertising platform in the process. McDonald's is launching McTV in partnership with ChannelPort Communications. ...Read the whole story

  • Canoe Issues Guidelines For iTV Symbol

    Canoe Ventures has issued guidelines for networks, operators and advertisers as it looks to tip viewers off to an ad with interactive capabilities. Under Canoe's plans, spots will include an "ExpandTV" logo on the screen, signaling that the remote control can be used for further engagement. The ExpandTV tipoff is intended for both advertising and programming. ...Read the whole story

  • Despite Political Ads, Gannett Revs Sink

    Non-political TV advertising revenues were 4.7% higher in the third quarter versus the same period in 2010. Overall Gannett TV revenues sank $10.8 million in the period -- a decline mostly attributable to political advertising, which dropped $18.4 million. ...Read the whole story

  • Gannett Registers 10% Digital Gains

    Despite C-suite changes and an uncertain ad market, Gannett Co. on Monday posted a 10% digital revenue gain for the third quarter of the year. At the end of the quarter, Gannett had about 120 domestic Web sites affiliated with its local publishing and television markets. ...Read the whole story

  • U.S. Hispanics To Dominate Critical TV Demo

    Young-skewing TV networks might take note about big changes in four years: U.S-born Hispanics will command a dominant share of a key young TV viewing group. Viacom-owned Tr3s: MTV, Msica y Ms, says young Hispanic-Americans will make up 65% of all 18-29 viewers by 2015. ...Read the whole story

    Extreme Sport: TV Entrepreneurship

    Operating an entrepreneurial business in the television industry -- as many of us do -- has a lot in common with playing extreme sports. After all, when you're breaking new ground in TV or in sports, ...More