TVBlog
by David Goetzl
Not many can offer insight on the sports TV landscape and how the groundwork was laid over the past 25 years as sagely as Harvey Schiller. Frankly, it's surprising he … Read the whole story
by Karl Greenberg
Hyundai Motor America's marketing campaign for the new Veloster has more moving parts than the car itself. Besides a raft of 15-second, feature-focused advertisements, … Read the whole story
by David Goetzl
Showing that the annual Consumer Electronics Show continues to embrace entertainment along with spiffy hardware, Spike has signed a partnership deal with show organizers, … Read the whole story
by Steve Smith
A multiscreen viewing study showed users were inattentive to the TV during ad breaks. Those studied were significantly distracted from the first screen by … Read the whole story
by Karlene Lukovitz
The Cinnabon bakery chain is getting its first television exposure through a television campaign being aired by WhiteWave Foods' International Delight. International Delight licenses … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Early last week, HBO announced that HBO Go, its on-demand streaming service, will now be available on Roku set-top boxes. Since the HBO Go … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to Nielsen, 40% of smartphone and tablet users are so fascinated with using those new devices while watching TV -- to check … Read the whole story