• MobiTV To Power 'TV Everywhere' On Mobile Devices

    Mobile TV company MobiTV announced it's introducing a solution allowing cable, satellite and IPTV providers to offer so-called TV Everywhere services to mobile phones, PCs, tablets and other connected devices. ...Read the whole story

  • ZenithOptimedia Creates Web Series To Promote Nestle's Life

    Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize client Nestle's line of Pure Life bottled water products. It is said to be the first time the brand has used online video to promote itself. The series, called the Nestle Pure Life Hydration series, debuts this week on the Web site ModernMom.com. ...Read the whole story

  • Streaming TV On Rise, More Millennials Watch Trad TV

    More Internet users are leading to more streamed TV or alternative TV viewing -- with young viewers leading the way. The good news for networks: They also are watching a lot of traditional TV. ...Read the whole story

  • For UK Advertisers, Online Delivers Better ROI Than TV

    In the UK at least, online advertising delivers substantially higher ROI and sales uplift than TV, while achieving reach equal to press and outdoor. That's per GfK, which was commissioned to look at the effectiveness of cross-media campaigns by eight unidentified "fast moving consumer goods" advertisers in conjunction with Google. Average uplift on a single contact with an online ad was 9%, compared to 7% for TV. ...Read the whole story

Social Media: Talk-A-Little, Pick-a-Little...

A recent analysis by NM Incite and Nielsen shows how social media continues to influence how consumers interact with brands and share content every day, as TV viewers leverage social media as a platform to talk about and engage with TV content. These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans, but also are providing insight into which viewers are driving the conversations and when, says the report. ...More

  • Have 'Revenge' and 'Ringer' Made Prime-Time Serials Hot Again?

    Every new television season comes with an unexpected development, but this fall's big surprise is a true stunner: Powered by the strength of ABC's "Revenge" and The CW's "Ringer," prime-time serials are enjoying a surge of renewed popularity. The healthy ratings for the premiere of ABC's fanciful "Once Upon a Time," the most unique (and most complex) serial to come along since "Lost," further clarify the desires of many television viewers for the kinds of ongoing stories in which they want to invest. ...More