TVBlog
Until about mid-summer, Netflix had to be a shoo-in for 2011 marketer of the year. But its elimination from competition came about as swiftly as Herman Cain's rise into contention. … Read the whole story
Mobile TV company MobiTV announced it's introducing a solution allowing cable, satellite and IPTV providers to offer so-called TV Everywhere services to mobile phones, … Read the whole story
Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize client Nestle's line of Pure Life bottled water products. It is said to … Read the whole story
More Internet users are leading to more streamed TV or alternative TV viewing -- with young viewers leading the way. The good news for … Read the whole story
In the UK at least, online advertising delivers substantially higher ROI and sales uplift than TV, while achieving reach equal to press and outdoor. … Read the whole story
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A recent analysis by NM Incite and Nielsen shows how social media continues to influence how consumers interact with brands and share content every … Read the whole story
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Every new television season comes with an unexpected development, but this fall's big surprise is a true stunner: Powered by the strength of ABC's … Read the whole story
