YouTube May Face Challenge With Single Revenue Stream by David Goetzl

How long will it be before YouTube finds that advertising alone won't be able to support its heavy investment in establishing a slew of original channels? It could be a while because of Google's philosophy and deep pockets - or should deep pockets come before philosophy? -- allows it enviable flexibility and a long-term approach. With all its recent turmoil, Yahoo hardly has that luxury and when it comes to online video, Yahoo's Ross Levinsohn was pretty clear Monday: ad dollars can't be the tug boat alone. Whether it's through some sort of one-time fee, subscription or one-day pass, top-tier ...Read the whole story

  • Cisco Links In, Take TV Campaign To Social Business Platform by Laurie Sullivan

    Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing in member in-boxes Thursday will also click through to a landing page explaining how Cisco's intelligent network relates to their business, according to Cisco CMO Blair Christie. ...Read the whole story

  • Fox's 'Touch,' Unilever Partner For Major Global Ad Partnership by Wayne Friedman

    In what Fox Television says is a first, the network's new drama "Touch" will be launched in more than 100 countries with Unilever as its worldwide advertising partner. Unilever will kick off a broad-scale marketing partnership, including television and other media buys in Europe, Asia, and Latin America as well as the U.S. ...Read the whole story

YouTube: Influence TV Everywhere Will Have On Search by Laurie Sullivan

Revenue of the U.S. television ecosystem in 2012 will reach about $165 billion, estimates Needham & Co Analyst Laura Martin. The recently published research points to estimates from PricewaterhouseCoopers suggesting that contributions to subscription and license fees paid to cable, satellite and telephone companies will reach $85 billion, along with approximately $80 billion from TV advertising. ...More