• Cisco Links In, Take TV Campaign To Social Business Platform

    Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing in member in-boxes Thursday will also click through to a landing page explaining how Cisco's intelligent network relates to their business, according to Cisco CMO Blair Christie. ...Read the whole story

  • Fox's 'Touch,' Unilever Partner For Major Global Ad Partnership

    In what Fox Television says is a first, the network's new drama "Touch" will be launched in more than 100 countries with Unilever as its worldwide advertising partner. Unilever will kick off a broad-scale marketing partnership, including television and other media buys in Europe, Asia, and Latin America as well as the U.S. ...Read the whole story

YouTube: Influence TV Everywhere Will Have On Search

Revenue of the U.S. television ecosystem in 2012 will reach about $165 billion, estimates Needham & Co Analyst Laura Martin. The recently published research points to estimates from PricewaterhouseCoopers suggesting that contributions to subscription and license fees paid to cable, satellite and telephone companies will reach $85 billion, along with approximately $80 billion from TV advertising. ...More