Set behind the curtain of a Broadway musical, the NBC drama "Smash" might have done very well on the network 15 years ago. NBC was indomitable then among upscale 18-to-49 year-olds and home to smart, quality programming that might have allowed a show about the making of a Marilyn Monroe musical to find a large audience. After all, a "Must See TV" comedy about wacky Upper West Siders, with loads of inside jokes, did very well in the Upper Midwest. But, so much has changed. Even as NBC is desperate for some ratings ignition, it still envisions its brand as ...
A 60-second spot in the ad pod shoe-horned right before kickoff, the company is doing a slightly more offbeat approach to what it did ... Read the whole story
One of the original big-ticket branded entertainment-connected TV shows, "Celebrity Apprentice" has announced a new slate of in-show sponsors: food company Kraft, drug retailer, ... Read the whole story
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT, found that digital Hispanics now spend 42% of ... Read the whole story
Less programming usually means more viewers -- especially for sports and reality shows. ESPN is reporting that, through 14 NBA games, its total viewers ... Read the whole story
"Average is over," Thomas Friedman wrote last Wednesday in the New York Times, and it may well have been the headline of the week. ... Read the whole story