Monday, January 30, 2012
  • Hyundai To Entertain In Super Bowl

    A 60-second spot in the ad pod shoe-horned right before kickoff, the company is doing a slightly more offbeat approach to what it did in last year's game: feature real employees at its Montgomery, Ala., assembly plant for the Sonata sedan. ...Read the whole story

  • New Sponsors Join 'Celebrity Apprentice' For 12th Season

    One of the original big-ticket branded entertainment-connected TV shows, "Celebrity Apprentice" has announced a new slate of in-show sponsors: food company Kraft, drug retailer, Walgreens and confectionary brand M&Ms. ...Read the whole story

  • Digital Hispanics Are Best Multitaskers

    the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT, found that digital Hispanics now spend 42% of their media time multitasking -- meaning they are more likely than the general population to do things like combine TV viewing with online behavior. ...Read the whole story

    Around The Net

    • USA Plans Beltway Drama -- More Serious Fare Than Usual New York Times

      NBC Universal's USA, "the most-watched cable network" known for lightweight fare like "Royal Pains," is casting against type this summer with a six-hour-long minseries, "Political Animals," writes Amy Chozick. The political drama from Greg Berlanti, "best known for his work on 'Everwood' and 'Brothers & Sisters'.... could be extended beyond six hours [and] follows the members of a turbulent former first family." Among the principals, according to Chozick: Ellen Barrish, "a divorced former First Lady who is currently serving as secretary of state. (Sound vaguely familiar?)" ...Read the whole story

    • Bloomberg TV Names Exec ProducerMediabistro

      Bloomberg Television named ABC News' Dan Arnall executive producer of news, set to "oversee Bloomberg’s television newsgathering and editorial in the U.S.," writes Jerry Barmash. At ABC News, he handled many aspects of business news coverage and was most recently senior producer for domestic news at World News with Diane Sawyer. ...Read the whole story

    • Funny Ladies Cure Boring Awards ShowsMovie Line

      Last night's Screen Actors Guild Awards, heralded as an important precursor to who might win in the Oscars acting as well as best-picture categories, was pretty much a snoozefest until "The Bridesmaid'"s three major stars came out to introduce the film clip for their movie, nominated for best ensemble acting. Their discussion of the "on-set drinking game triggered by whenever someone says "Scorsese'...was a clear and hilarious reminder of just why there has been so much awards season love for 'Bridesmaids' in the first place," according to the HitFix staff (and we concur). It's also a reminder of how funny ... ...Read the whole story

    Give Viewers What They Really Want: Much Less

    Less programming usually means more viewers -- especially for sports and reality shows. ESPN is reporting that, through 14 NBA games, its total viewers are up 21%, to 2.1 million. And its numbers are 31% higher ...More

    • Playing To Win

      "Average is over," Thomas Friedman wrote last Wednesday in the New York Times, and it may well have been the headline of the week. In sports, politics, business, and the movies, we learned this week -- ...More

    • Super Bowl Ad Stats

      According to the Kantar Media database, in the last 10 years the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers. The top five Super Bowl advertisers of the ...More