TVBlog
Set behind the curtain of a Broadway musical, the NBC drama "Smash" might have done very well on the network 15 years ago. NBC was indomitable then among upscale 18-to-49 … Read the whole story
A 60-second spot in the ad pod shoe-horned right before kickoff, the company is doing a slightly more offbeat approach to what it did … Read the whole story
One of the original big-ticket branded entertainment-connected TV shows, "Celebrity Apprentice" has announced a new slate of in-show sponsors: food company Kraft, drug retailer, … Read the whole story
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT, found that digital Hispanics now spend 42% of … Read the whole story
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Less programming usually means more viewers -- especially for sports and reality shows. ESPN is reporting that, through 14 NBA games, its total viewers … Read the whole story
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"Average is over," Thomas Friedman wrote last Wednesday in the New York Times, and it may well have been the headline of the week. … Read the whole story
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According to the Kantar Media database, in the last 10 years the Super Bowl game has generated $1.72 billion of network advertising sales from … Read the whole story
