• Hyundai To Entertain In Super Bowl

    A 60-second spot in the ad pod shoe-horned right before kickoff, the company is doing a slightly more offbeat approach to what it did in last year's game: feature real employees at its Montgomery, Ala., assembly plant for the Sonata sedan. ...Read the whole story

  • New Sponsors Join 'Celebrity Apprentice' For 12th Season

    One of the original big-ticket branded entertainment-connected TV shows, "Celebrity Apprentice" has announced a new slate of in-show sponsors: food company Kraft, drug retailer, Walgreens and confectionary brand M&Ms. ...Read the whole story

  • Digital Hispanics Are Best Multitaskers

    the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT, found that digital Hispanics now spend 42% of their media time multitasking -- meaning they are more likely than the general population to do things like combine TV viewing with online behavior. ...Read the whole story

Give Viewers What They Really Want: Much Less

Less programming usually means more viewers -- especially for sports and reality shows. ESPN is reporting that, through 14 NBA games, its total viewers are up 21%, to 2.1 million. And its numbers are 31% higher among 18-49ers -- a 1.7 average rating so far. The NBA, in the midst of a shortened season, seems to have pushed viewers to climb on board for what has been called a "sprint" finish. ...More

  • Playing To Win

    "Average is over," Thomas Friedman wrote last Wednesday in the New York Times, and it may well have been the headline of the week. In sports, politics, business, and the movies, we learned this week -- in case we didn't already know -- that there is no longer room in our world for mediocrity. ...More

  • Super Bowl Ad Stats

    According to the Kantar Media database, in the last 10 years the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers. The top five Super Bowl advertisers of the past 10 years have spent $636.6 million on advertising during the game, accounting for 37% of total advertising revenue. ...More